Health Administration Press Catalog - Fall 2013 - (Page 8)

NEW! Managerial Ethics in Healthcare A New Perspective Gary L. Filerman, PhD; Ann E. Mills; and Paul M. Schyve, MD, editors Foreword by Stephen Shortell, PhD, Dean of the School of Public Health, University of California, Berkeley The ethical behavior of a healthcare organization is the expression of its moral core. This book shows how the integrity and values of professional healthcare administrators contribute to defining and implementing the organization's moral core. Through conceptual and practical tools- including 30 cases-this book provides a new perspective that recognizes that every decision you make and every activity you undertake have the potential to compromise or enhance the moral core of your healthcare organization. Decisions with ethical implications are described and explored through the experiences of thought leaders, scholars, and healthcare executives. Hardbound, 332 pages, September 2013. ISBN-13: 978-1-56793-603-2. An AUPHA/HAP book. Order code: CBCTF-2248, $107 Healthcare Marketing A Case Study Approach Leigh W. Cellucci, PhD; Carla Wiggins, PhD; and Tracy J Farnsworth, EdD Experienced healthcare marketers know that the traditional four Ps of business marketing-product, price, placement, and promotion-don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps- physicians, patients, payers, public, and the presence of politics-for building a solid foundation in healthcare marketing. The book focuses on the unique needs of marketing in the healthcare industry, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals. The four main parts of the book are introduced by comprehensive cases that will challenge readers to consider strategic marketing initiatives while teaching them the differences between marketing healthcare and marketing other products and services. Softbound, approximately 310 pages, November 2013, ISBN13: 978-1-56793-605-6. A Gateway to Healthcare Management book. Order code: CBCTF-2249, $102 8 New Books To order, call (301) 362-6905, fax to (240) 396-5907  http://www.ache.org/Publications/product.aspx?pc=2248 http://www.ache.org/Publications/product.aspx?pc=2248 http://www.ache.org/Publications/product.aspx?pc=2249 http://www.ache.org/Publications/product.aspx?pc=2249

Table of Contents for the Digital Edition of Health Administration Press Catalog - Fall 2013

Contents

Health Administration Press Catalog - Fall 2013

https://www.nxtbookmedia.com