Health Administration Press Catalog - Spring 2014 - (Page 56)
HEALTHCARE MARKETING
AND COMPETITIVE
STRATEGY
Social Media in Healthcare
Connect, Communicate, Collaborate, Second Edition
Christina Beach Thielst, FACHE
Softbound, 94 pages, February 2013, ISBN-13: 978-1-56793-576-9. An Executive Essentials book.
Order code: CBCTS-2235, $50.
The growth of social networking has been dramatic, and the applications are quickly finding
their way into healthcare organizations. This updated bestseller provides an overview of the
social media tools healthcare organizations are using to connect, communicate, and collaborate
with their patients, physicians, staff, vendors, media, and the community at large. It describes
the major social media applications and reviews their benefits, uses, limitations, risks, and costs.
It also provides tips for creating a social media strategy based on your organization's specific
needs and resources. Real-world examples illustrate how social media can improve the efficiency,
effectiveness, and marketing of your healthcare organization.
The companion website includes examples from leading healthcare organizations that have
made the commitment to social media part of their organization's strategic plan.
Softbound, 94 pp, 2013, ISBN 13: 978-1-56793-576-9. An Executive Essentials book. Order code: HGCTF-2235, $50
The Primary Care-Market Share Connection
How Hospitals Achieve Competitive Advantage
Marc D. Halley
Author Marc D. Halley contends that the true drivers of market share are primary care providers
(PCPs). Retaining between 3,000 and 5,000 patients in a practice, PCPs exert significant influence
on where and how their patients receive care. This book explains how to get back to the basics
by focusing on the physicians who guide patients through the maze of healthcare alternatives.
It outlines strategies for developing partnerships between employed and affiliated PCPs,
ambulatory specialists, facility-based doctors, and hospitals.
Softbound, 186 pp, 2007, ISBN 13: 978-1-56793-275-1. An ACHE Management Series book.
Order code: HGCTF-2074, $82
EARN ACHE QUALIFIED EDUCATION CREDITS BY COMPLETING THE
SELF-STUDY COURSE DESIGNED AROUND THIS BOOK! See page 74 for
more information.
56 Healthcare Marketing and Competitive Strategy
To order, call (301) 362-6905, fax to (240) 396-5907
http://www.ache.org/Publications/product.aspx?pc=2235
http://www.ache.org/Publications/product.aspx?pc=2235
http://www.ache.org/Publications/Product.aspx?pc=2074
http://www.ache.org/Publications/Product.aspx?pc=2074
Table of Contents for the Digital Edition of Health Administration Press Catalog - Spring 2014
Contents
Health Administration Press Catalog - Spring 2014
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