Health Administration Press Management Catalog - Spring 2018 - 35

ED NE
IT W
IO
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MARKETING AND STRATEGY

STRATEGIC
HEALTHCARE
MANAGEMENT:
PLANNING AND
EXECUTION,
SECOND EDITION
Stephen L. Walston, PhD

An AUPHA/HAP book
Hardbound, 309 pages,
January 2018
ISBN-13: 978-1-56793-960-6
Order code: CBCTS-2351, $82

An AUPHA/HAP book
Hardcover, 510 pp, 2015
ISBN-13: 978-1-56793-678-0
Order code: CBCTS-2268, $115

➤ Instructor Resources:
Test bank, PowerPoint slides for each chapter, answers to the chapter
questions, and suggestions for presenting and discussing the cases.

MARKETING HEALTH
SERVICES, THIRD EDITION

A healthcare organization's mission should direct its strategies. Successful leaders
make good decisions that advance their organization's ability to achieve its mission-and gain a strategic mission advantage-even in the face of uncertainty.

➤ Instructor Resources:
Test bank, HAP Course
Lesson Plans, PowerPoint
slides, answers to case study
questions, and a transition
guide to the new edition.

This book explores the development and implementation of strategy to achieve
mission advantage. It presents both the theoretical concepts and the practical
tools leaders need to make better strategic decisions. Its topical, real-life cases and
examples give readers the opportunity to apply strategic principles to the intricacies of the contemporary healthcare system.
Noteworthy topics include:
*
*
*
*
*
*

The shift to value-based care and reimbursement models
Effects of healthcare reform
Changing hospital and healthcare business models
Advantages and challenges of alliances and partnerships
Healthcare stakeholders and engagement
Accountability in healthcare strategic plan execution

Given the rapid and seemingly constant change in healthcare, skillful strategic
planning and its implementation are more essential than ever to achieving organizational success. This book gives readers the background they need to make
decisions that promote their organization's success and mission.

Richard K. Thomas, PhD

Healthcare organizations are facing
significant challenges as implementation of the Affordable Care Act
(ACA) brings about a number of
paradigm shifts in the field. In the
face of these challenges, healthcare
marketers can implement a wide
range of strategies-both traditional
and contemporary-to help their
organizations successfully navigate
tried-and-true marketing techniques.
This book can be used with a
supplemental casebook, The
Middleboro Casebook: Healthcare
Strategy and Operations, Second
Edition. Please see page 36 for
more information.

Request an exam copy at ache.org/HAPexam

35


http://ache.org/Publications/Product.aspx?pc=2351 http://ache.org/Publications/Product.aspx?pc=2351 http://ache.org/Publications/Product.aspx?pc=2268 http://ache.org/Publications/Product.aspx?pc=2268 http://www.ache.org/HAPexam

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Spring 2018

Contents
Health Administration Press Management Catalog - Spring 2018 - Cover1
Health Administration Press Management Catalog - Spring 2018 - Cover2
Health Administration Press Management Catalog - Spring 2018 - i
Health Administration Press Management Catalog - Spring 2018 - Contents
Health Administration Press Management Catalog - Spring 2018 - 2
Health Administration Press Management Catalog - Spring 2018 - 3
Health Administration Press Management Catalog - Spring 2018 - 4
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Health Administration Press Management Catalog - Spring 2018 - Cover3
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