Health Administration Press Course Catalog - Fall 2013 - (Page 33)

MARKETING AND STRATEGY NEW! Stephen L. Walston, PhD STRATEGIC HEALTHCARE MANAGEMENT: PLANNING AND EXECUTION Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author—a university professor, consultant, and former hospital CEO—taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization’s success in the healthcare marketplace. The book is divided into six major parts: - Definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances - Discussion of the relationship between strategy and an organization’s key stakeholders, values, mission, and vision An AUPHA/HAP book Hardbound, 450 pp September 2013 ISBN-13: 978-1-56793-600-1 Order code: CBCTF-2247, $105 TEST BANK E-book available! ache.org/HAP - Presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis - Explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization’s mission and vision - Examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy - Description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets Learn more about this book on page 05! Instructor Resources: Test bank, PowerPoint slides, answers to end-of-chapter questions, and suggestions for presenting and discussing the cases. Jeffrey P. Harrison, PhD, FACHE ESSENTIALS OF STRATEGIC PLANNING IN HEALTHCARE Introduce students to the factors influencing the strategic planning process in healthcare today. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places students in the planner’s seat, asking them to apply what they have learned to lead the hospital in the case study to success. Topics covered include: - The vital role leadership plays in strategic planning - Organizational factors critical to strategic planning - Completing a SWOT analysis - Analytical tools that support strategic planning - Strategic opportunities presented by pay-for-performance initiatives - Linking the strategic plan to operating performance A Gateway to Healthcare Management book Softbound, 214 pp, 2010 ISBN-13: 978-1-56793-348-2 Order code: CBCTF-2147, $93 TEST BANK E-book available! ache.org/HAP - Physician involvement in strategic planning - The relationship between healthcare value and strategic planning To help students navigate the text, each chapter features a glossary of key terms and concepts. Highlights are also included to familiarize students with major institutions and laws that have shaped the healthcare industry. Instructor Resources: Test bank, PowerPoint slides, and sample syllabus. Stay up to date on current e-books by visiting ache.org/HAP. 33  http://www.ache.org/publications/product.aspx?pc=2247 http://www.ache.org/publications/product.aspx?pc=2247 http://www.ache.org/HAP http://www.ache.org/Publications/product.aspx?pc=2147 http://www.ache.org/Publications/product.aspx?pc=2147 http://www.ache.org/HAP http://www.ache.org/HAP

Table of Contents for the Digital Edition of Health Administration Press Course Catalog - Fall 2013

Contents

Health Administration Press Course Catalog - Fall 2013

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