The Art of Licensing - June 2008 - (Page 13) everyday decorative accessories through Enesco, which brought him worldwide notoriety. While working with Enesco, Shore perfected his unique style, fusing elements of folk art with a vibrant color palette applied to traditional themes. To Shore a Santa Claus isn’t just a Santa Claus—it’s a canvas to be painted. Taking authentic designs from quilting, rosemaling, appliqué, and flat perspective folk art, Shore now creates intricate, colorful art that reflects a shared cultural heritage that is unmistakably Jim Shore. “I can’t imagine myself ever tiring of this,” Shore says of his distinctive combination of themes and motifs, “I get to create two designs every time I develop a new piece—what the item will be and then what colors and patterns will go on it. The variety keeps me inspired,” he says. The magic of Shore’s design style is that it can be applied to a huge variety of themes and formats, creating a charming and innovative American country decor statement for the home. “My work is not a single statement, but a lot of elements mixed together. I use colors that I love—colonial, antiques, jewel tones, and sometimes unusual combinations that I happen to love at the moment. Put together—it’s a pleasure to look at.” Jim Shore Designs has only two employees on board since most functions are contracted or freelanced out. Of course, Shore is extremely hands-on and personally Summer 2008 THE ART OF LICENSING 13 http://www.ladiesofthezodiac.biz http://www.cafepress.com/isis499 http://www.ladiesofthezodiac.biz http://www.twotownstudios.com http://www.twotownstudios.com
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