The Art of Licensing - June 2008 - (Page 18) Following Tradition Here, the decoration is key rather than the theme. She also believes retailers make a mistake when they set out to display Shore’s cats in one area, his seaside designs in another, and Christmas product across the store. “Retailers should bring everything together and create a colorful folk art presentation that can remain in place all year,” advises Olds. Future plans for the Jim Shore brand include developing a more extensive lifestyle-based brand and creating functional home decor as well as fashion accessories. In addition, Shore will continue to solidify his brand’s position as the premier name in the specialty gift market through a selective licensing program that is designed to introduce innovative products while maintaining high quality standards and exclusive distribution. The focus will be on new formats that compliment the current product offering from licensees including Enesco, Lang, Manual Woodworkers and Weavers, Crazy Mountain, Peking Handicraft, and do. I’ve been lucky. Not only do I get to do what I love, I get to share it with people around the world. I’ve been given a tremendous gift and I thank God for it every day.” Certified International. Shore concludes, “Art is something I’ve done all my life. It’s and what the I’ve loved only always thing I ever wanted to do. But making a living as an artist isn’t easy. There are thousands of very talented people out there that never got the chance to show what they can http://www.done.com http://www.done.com
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