The Art of Licensing - June 2008 - (Page 3) 641 Lexington Ave., 8th Fl. New York, NY 10022 licensemag.com The Art of Licensing editorialdepartment group publisher Steven Ekstract 212.951.6684 sekstract@advanstar.com global editorial director Tony Lisanti 212.951.6740 tlisanti@advanstar.com european editor Josephine Collins +44 (0) 7957 546 448 josephine.collins@mac.com senior editor Regina Molaro 212.951.6635 rmolaro@advanstar.com associate editor Justin Aclin 212.951.6741 jaclin@advanstar.com contributing editors Bob Jenkins (int’l.) +44 (0) 203 22 00 188 bobjenkins7@btinternet.com Mike Hartnett 845.278.4748 cross-hart@comcast.net Laura Heller 312.498.9043 lfheller@gmail.com art director Jean Kirwan 218.740.6482 jkirwan@advanstar.com production manager Karen Lenzen 218.740.6371 klenzen@advanstar.com From the Editor Every year, Licensing International Expo draws many long-time art exhibitors as well as plenty of new artists who are eager to learn the basics of art licensing—particularly how to get started in the business. In an exclusive feature story, “art coach” Jeanette Smith, owner of J’net Smith Inc., a marketing, licensing, and publishing company, provides valuable information on how artists can submit artwork, locate potential licensees, and more. See page 24 for some helpful tips to consider when getting started. Artist Jim Shore, who was ranked No. 75 on License! Global’s Top 100 Licensors list, certainly knows how to build a successful art brand. His company, Jim Shore Designs generated $178 million in retail sales worldwide last year. Shore’s distinctive artwork, which is inspired by American folk art, graces a wide range of products from bedding to ceramic tabletop, ornaments, figurines, garden and outdoor products, greeting cards, and more. On page 10, Jim and his agent Joanne Olds, president of The Buffalo Works, share his success story—an inspiration to new artists. In addition, this issue features at the growth and popularity of the $37.4 billion stationery products market. The article, entitled “The Paper Trail,” reports on key design trends and some of the artists that are targeting today’s young female customer. Whether you are a licensing veteran or you are a first-timer at the Licensing International Expo, there’s always something new and exiting in the art of licensing. page 10 advertisingdepartment associate publisher Rob Felton 212.951.6641 rfelton@advanstar.com senior account manager Hidemi Kurokawa 818.227.4074 hkurokawa@advanstar.com east coast advertising manager Al Urbanski 212.951.6774 aurbanski@advanstar.com european advertising manager René Simpson +44 (0) 208 95 62 669 rsimpson@advanstar.com sales account executive Sharon Weisman 212.951.6637 sweisman@advanstar.com director, marketing and business development Naomi Rudich 212.951.6707 nrudich@advanstar.com media coordinator Michelle Callen 212.951.6743 mcallen@advanstar.com reprints Nick Thome 440.891.2761 or 800.225.4569 ext 2761 Fax: 440-826-2865 nthome@advanstar.com circulation director Ronda Hughes 218.740.6526 rhughes@advanstar.com circulation manager Keith Easty 218.740.9511 keasty@advanstar.com Subscriptions: 888.527.7008 ceo Joseph Loggia evp, finance & cfo Theodore S. Alpert cmo Patricia Joseph evps Steve Morris, Daniel M. Phillips evp, corporate development Eric I. Lisman vp, treasurer, & controller Shelbie O’Brien vp, media operations Francis Heid evp, licensing, market development & Europe Georgiann DeCenzo vp, electronic media group Mike Alic vp, human resources Nancy Nugent vp, general counsel Ward D. Hewins vp, gm Georgiann DeCenzo managing director-europe Helen Gardner License! Global does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. License! Global welcomes unsolicited articles, manuscripts, photographs, illustrations and other materials but cannot be held responsible for their safekeeping or return. Advanstar Communications provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) to third parties who wish to promote relevant products, services, and other opportunities that may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call toll-free 866.529.2922 at any time, or fax us at 218.740.6417. Outside the U.S., please phone 218.740.6395. Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA. Summer 2008 THE ART OF LICENSING 3 http://licensemag.com
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