The Art of Licensing - June 2008 - (Page 4) Art File Master Collection For the first time in its nearly 125-year history, The American Kennel Club is debuting limitededition reproductions of its painting collection to dog enthusiasts worldwide through a recent agreement with the Meisner Gallery. The collection, which spans three centuries of dog life, is recognized as one of the finest canine art collections worldwide. Initially, the AKC Gallery will offer a limited quantity of 20 hand-embellished giclées on archival canvas (framed and unframed) of various breeds including Smooth Fox Terriers, Pointers, and English Setters. Available now in petite or premiere editions, giclées range in size from 8” X 10” to 36” X 48.” The collection will also include special editions that are much larger in size. Depending upon the size and framing, the artwork retails between $250 and $10,000. “The American Kennel Club continues to seek out high-quality licensees that not only share our passion for dogs, but also understand what our history and brand stand for,” says Gail Miller, director of marketing, American Kennel Club. A recent agreement with Petmate will bring dog beds, kennel pads, blankets, covers, and travel products to retail at the end of the year. Child Friendly Kid Quote, a collection of witty and introspective greeting cards, which reflect a child’s perspective on life, are currently being featured in the “Artist Studio” section of Target. The card line, which debuted in January, will be phased into all stores this month. The collection pushes the edge with phrases such as “You know it was a good day if you didn’t hit or bite anyone,” and “If you’d just do what I tell you, I wouldn’t have to be so bossy.” Love and romance quotes include, “They lived happily ever after, and then they had to go to work,” and “If you love somebody, you’re supposed to tell them.” The cute, comical line is also available at Walgreens and Kinko’s. Other Kid Quote licenses include rubber stamps by Inkadinkado and magnet products by Ephemera. “Other categories being pursued include partyware, wall art, and home decor,” says Kate Harper, designer, Kid Quote. Summer Loving Chill Studio launches six new beach- and party-inspired collections, including Chill, Chill Goddess, Queen of Chill, and Princess Chill. The collections have wide appeal as they transition from custom pieces to a wider market. Chill Studio’s new designs have already been well received nationwide since the studio currently creates artwork for apparel and accessories, including bath and spa kits (non-licensed). Steve Larson, business development, Chill Studio, says, “The Hawaii beach-scape by Chill Studio can be licensed into many product categories, including tableware, giftware, party goods, and stationery.” 4 THE ART OF LICENSING Summer 2008
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