Cosmetic Surgery Times - April 2009 - (Page 12) COSMETIC SURGERY TIMES 12 YourSocialLife Lisette Hilton STAFF CORRESPONDENT NETWORK TECHNOLOGY GET THE SOCIAL NETWORKING ‘HOW TO’S SEE 360° INDEX ON PAGE 3 Fresh channels connect you to patients & peers SOCIAL MEDIA GURU TOM SMITH differentiates social media from advertising in this way: Advertising broadcasts to an audience, whereas social media talks with an audience. Whether that audience is potential patients, colleagues or friends, according to recent research, physicians are very active when it comes to tapping into the vast new media possibilities. Tom Smith In fact, sixty percent of physicians are currently using or are interested in using physician-only online communities like Sermo, Medscape Physician Connect and PeerClip, according to Manhattan Research’s Taking the Pulse v8.0 telephone and online 2008 survey of 1,832 practicing U.S. physicians. According to Wendy Lewis, president, Wendy Lewis & Co. Ltd., Global Aesthetics Consultancy,
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