Cosmetic Surgery Times - April 2009 - (Page 17) 17 APRIL 2009 Posting videos on YouTube is free. But there are usually some costs associated with producing those videos. Dr. Linder says he incurs costs from his Web master to post videos on YouTube and market them so that they get higher in search engine positioning. According to Medem.com, a low-cost video might cost about $500 to produce. While some might be as expensive as $1,500, remember that more expensive does not necessarily mean more effective on YouTube. EYES WIDE OPEN Of course, doctors who post videos on YouTube are responsible for what they say. The information has to be honest, candid and credible, experts say. And, unlike print media, online can be forever — so what you say and do can come back to haunt you. Also, be aware that HIPAA compliance applies, according to a Jan. 7, 2008 article in the American Medical Association’s amednews.com. One of the doctors interviewed in the article, “Click to play: YouTube and similar sites lure more doctors getting ready for close-ups,” uses an attorney-drawn permission form and has patients sign the disclosure notifying patients that the doctor might use their pictures or videos in marketing, etc. On balance, Mr. Smith concludes, while there can be some negatives associated with posting videos on YouTube, the upsides far outweigh the down. H Keep the edited version of the video (the final), typically, to 30 to 90 seconds. 3. AH SHOOT! It’s easy! Your 1. 8 steps to online stardom 2. 4. Tell peoplespecial.makes what your practice 5.the camera lens. Look directly into Wear comfortable clothing. Develop a script, writing two to three sentences on each outline topic and keeping the script to 200 to 300 words. Write it from the patient perspective. Make sure the video fits your personality. 6. 7. Be yourself. Relax. 8.Try to have fun. PHOTO: MAN/DIGITAL VISION/JIM ARBOGAST/GIRL/ PHOTOALTO AGENCY RF COLLECTIONS/ LUCAS RACASSE GETTYIMAGES ALMOST FREE http://www.Medem.com http://www.amednews.com
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