Cosmetic Surgery Times - April 2009 - (Page 4) COSMETIC SURGERY TIMES 4 PowerUser NETWORK Karen Donley-Hayes STAFF CORRESPONDENT TECHNOLOGY For more information on Dr. Pho’s blog or to follow him on Twitter: SEE 360° NETWORK INDEX ON PAGE 3 Proactively crafting your online presence A DECADE AGO, use of electronic media channels in one’s practice was virtually a non-issue — but the 21st century has changed all of that. These applications and tools — collectively considered social networking aids — have also found their way into many a medical practice, and with good reason. (abbreviation for Really Simple Syndication) AUTHORITATIVE & ACCESSIBLE “Today, most RSS A is a family of Web feed formats used to publish frequently updated works — such as blog entries, news headlines, audio, and video — in a standardized format. blog (a contraction of the term Web log) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. people go on the Internet to search out a person or product and get referrals from others before they make a decision,” says Diane Korringa, director of marketing for Lisa Benest, M.D., a cosmetic dermatologist in Burbank, Calif., who maintains a presence on the popular online communities Facebook, LinkedIn, Twitter and MySpace. “The chief benefit is that we are accessible to more people than we had been with direct mail.” Dr. Benest Twi er is a social networking and micro-blogging Dr. Pho “It increases your authority,” explains Kevin Pho, M.D., whose primary care practice is based in Nashua, N.H., but whose name, face, and comments are seen worldwide on a daily basis. It’s all about visibility and credibility, he tells Cosmetic Surgery Times. service that allows its users to send and read other users’ updates (known as “Tweets”), which are text-based posts of up to 140 characters in length. PHOTO: DOCTOR/BLEND IMAGES/ERPRODUCTIONS LTDMOUSE/ PHOTODISC/SIEDE PREIS/GETTYIMAGES
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