Dealer Expo 2008 Demo

prep work payS oFF 01 02 03 04 05 On Show Site: Steps you and your buying team should take to get ready for the most powerful business opportunity in the powersports industry: Pre-show: 90 days before the show conduct a pre-show meeting with your general staff who interact with your customers and are in touch with their wants and needs. During this meeting make a “show productivity list” and jot down product notes or problem areas to address. Closer to the show these notes can set tangible objectives for your time at the show. Identify current holes in your product offering that need to be filled. Recognize growth opportunities within the different market segments to explore. Target objectives for buying team members. 01 02 03 Plot a precise strategy every evening. Define what you intend to do the following day and forecast the results you hope to achieve. Compare exhibitor listings in the directory to your show productivity list and match up companies you want to be sure to spend time talking to. Highlight these companies on the floorplan so you can visit booths that are in close proximity and save time. Dealer Expo® 2008 | 7

Table of Contents Feed for the Digital Edition of Dealer Expo 2008 Demo

Dealer Expo 2008 The Ultimate Buying Platform Building a Buying Team Prep Work Pays Off Educational Opportunities at Dealer Expo® Show Schedule Celebrating 40 Years of Dealer Expo®

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