Dealernews - December 2008 - (Page 2) V OL . 44 . N O . 1 2 D E C E MB ER 2 0 0 8 MAIN OFFICES 201 Sandpointe Ave., Suite 600 Santa Ana, CA 92707 Toll Free 800-854-3112 714-513-8400 • Fax 714-513-8414 www.dealernews.com PUBLISHING Vice President – Tracy Harris Group Editorial Director – Mary Slepicka mslepicka@dealernews.com EDITORIAL Senior Editor – Dennis Johnson dennis.johnson@dealernews.com Senior Editor – Guido Ebert gebert@dealernews.com Senior Editor – Arlo Redwine aredwine@dealernews.com Associate Editor – Cynthia Furey cfurey@dealernews.com Senior Research Editor – Don J. Brown Contributing Editor – Joe Delmont Web Editor – Holly Wagner DESIGN Group Art Director – Beth Silva Color separations and film produced by Advanstar Communications’ Scanning and Digital Prepress Departments. INSIDE THE 2009 BUYER’S GUIDE PRODUCT LOCATOR Accessories (General) Air Deflectors, Alarms/Security Systems, ATV Armor, ATV Hunting Accessories, ATV Utility/Landscape Accessories, Bumper Carriers, Canopies, Covers (vehicle), Covers (tank, seat), Cruise Controls, Engine Guards, Fender Eliminator Kits, Frame Sliders, Gear Bags, GPS/Location Systems, Intercoms/ Radios, Locks, Luggage Racks, Nerf Bars/Grab Bars, Number Plates & Parts, Onboard Video Recorders, Ramps, Saddlebags & Tankbags, Sidecars, Swing Arms & Parts, Tank Protectors, Tie-Downs, Tire Chocks, Touring Accessories, Trailers & Parts, Windscreens & Parts 25 25-38 Apparel/Outerwear Body Armor/Braces, Casual Wear, Chest Protectors, Gloves, Goggles & Sunglasses, Heated Apparel, Helmets, Helmet Accessories, Jackets/Pants (fabric), Jackets/Pants (leather), Jerseys, Kids Apparel, Off-Road Apparel, Race Suits, Rain Suits, Snow Apparel, T-shirts, Wet Suits, Women’s Apparel/Accessories 38-51 Business & Retail Products Artwork, Audio/Visual Systems, Books/Calendars, Dealer Management Systems, Event & Marketing Products, Flat Rate Manuals, Floors & Carpet, Novelties & Gifts, Point of Purchase Displays, Repair Manuals, Signs/Banners, Software, Stickers/Decals, Store Fixtures, Videos/DVDs 51-54 COLUMNISTS Eric Anderson – Confessions of a Customer Don J. Brown – Composite Index Joe Delmont – Final Analysis Dave Koshollek – Fuel for Thought Christy Michaud – Merchandising 101 Todd Shafer – Selling Online Genevieve Schmitt – Selling to Women Mike Vaughan – Out of My Mind Clark Vitulli – Strategic Management Steve Zarwell – Minding Your Business CONTRIBUTORS Writers – Billy Bartels, Matthew Camp Photographers – Jeff Barger, Joe Bonnello, Brett Flashnick, Branimir Kvartuc, Gary Rohman, Paul Schneider, Sanford Schulwolf, Marianne Todd EDITORIAL ADVISORY BOARD Don J. Brown (Chairman) – DJB/Associates Inc. Dile M. Brown – Knoxville Harley-Davidson/Buell Patricia Bush – Doc’s Harley-Davidson Joe Delmont – PowersportsUpdate.com Gaby Grégoire – Grégoire Sports Tom Hicks – Southern California Motorcycles Jeff Johnson – MidAmerica Motoplex Dave Koshollek – DAKO Enterprises Todd Shafer – A&S BMW Motorcycles Larry Wofford – Route 66 Harley-Davidson Steve Zarwell – Zarwell and Co. Advertising Sales, Operations and Management Staff: see page 298 Subscriptions and Other Requests: see page 299 Editorial Submissions – Dealernews welcomes submissions for editorial consideration. (Although Dealernews welcomes unsolicited articles, manuscripts, photographs, illustrations, images and other materials for editorial consideration, Dealernews cannot be held responsible for their safekeeping or return.) Maintenance/Replacement Items Batteries, Bearings, Brakes & Parts, Cables, Camshafts, Carburetors & Parts, Cases, Chains & Parts, Charging Systems, Clutches & Parts, Coils, Connecting Rods, Crankshafts & Parts, Cylinder Heads, Cylinder Sleeves, Engines, Exhaust Systems & Parts, Fairings & Parts, Fenders & Parts, Filters, Flywheels & Parts, Footpegs/Rear Sets, Forward Controls, Forks & Parts, Frames & Parts, Fuel Lines, Gaskets & Parts, Gauges, Gears & Parts, Grips, Handlebars & Clip-Ons, Headlights, Hubs (wheel), Ignitions & Parts, Kickstands, Levers, Mirrors, Nuts & Bolts, Paints, Pistons & Parts, Radiators & Parts, Reeds, Rims, Seats & Parts, Shock Absorbers, Spark Plugs, Speedometers, Spokes & Nipples, Springs, Sprockets, Starter Motors & Parts, Tachometers, Tail Lights, Throttles, Tires, Transmissions & Parts, Triple Clamps, Turn Signals & Parts, Valve Train Components, Wheels 54-78 Oil & Chemicals Additives (gas, oil), Cleaners, Lubricants, Plastic Cleaners, Polishes, Rust Removers, Sealants, Tank Sealers 78-80 Performance Products Belt Drives, Big Bore Kits, Carburetor Jet Kits, Fuel Injection Modules, Nitrous Oxide Injection Kits, Oil Coolers, Spark Arrestors, Steering Stabilizers, Turbo Chargers 80-82 Tools Air Compressors, Battery Chargers, Balancing Equipment, Bead Blasters, Boring Equipment, Circuit Testers, Diagnostic Equipment, Dynamometers, Gas Cans, Honing Equipment, Lifts, Parts Bins, Parts Washers, Plastic Repair Tools & Kits, Porting Tools, Pressure Washers, Thread Repair Kits, Tools, Tool Boxes/Storage Items, Valve Seat Cutters & Equipment, Welding Equipment, Wheel Balancers, Winches, Work Benches 82-85 Top 100 Program – contact Mary Slepicka 2 DEALERNEWS DECEMBER 2008 DEALERNEWS.COM http://www.dealernews.com http://www.dealernews.com http://www.dealernews.com
Table of Contents Feed for the Digital Edition of Dealernews - December 2008 Dealernews - December 2008 Contents From the Editors Inbox Speed Read Joe Delmont Dealernews - December 2008 Dealernews - December 2008 - Dealernews - December 2008 (Page Cover1) Dealernews - December 2008 - Dealernews - December 2008 (Page Cover2) Dealernews - December 2008 - Dealernews - December 2008 (Page 1) Dealernews - December 2008 - Contents (Page 2) Dealernews - December 2008 - Contents (Page 3) Dealernews - December 2008 - Contents (Page 4) Dealernews - December 2008 - Contents (Page 5) Dealernews - December 2008 - Contents (Page 6) Dealernews - December 2008 - Contents (Page 7) Dealernews - December 2008 - From the Editors (Page 8) Dealernews - December 2008 - From the Editors (Page 9) Dealernews - December 2008 - Inbox (Page 10) Dealernews - December 2008 - Inbox (Page 11) Dealernews - December 2008 - Speed Read (Page 12) Dealernews - December 2008 - Speed Read (Page 13) Dealernews - December 2008 - Speed Read (Page 14) Dealernews - December 2008 - Speed Read (Page 15) Dealernews - December 2008 - Speed Read (Page 16) Dealernews - December 2008 - Speed Read (Page 17) Dealernews - December 2008 - Speed Read (Page 18) Dealernews - December 2008 - Speed Read (Page 19) Dealernews - December 2008 - Speed Read (Page 20) Dealernews - December 2008 - Speed Read (Page 21) Dealernews - December 2008 - Joe Delmont (Page 22) Dealernews - December 2008 - Joe Delmont (Page 23) Dealernews - December 2008 - Joe Delmont (Page 24) Dealernews - December 2008 - Joe Delmont (Page 25) Dealernews - December 2008 - Joe Delmont (Page 26) Dealernews - December 2008 - Joe Delmont (Page 27) Dealernews - December 2008 - Joe Delmont (Page 28) Dealernews - December 2008 - Joe Delmont (Page Cover3) Dealernews - December 2008 - Joe Delmont (Page Cover4)
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