Dental Products Report - February 2009 - (Page 7)

VOICE 1 We want you to WEIGH IN on the redesigned DPR. We’d like to hear your thoughts on what went right and where we can improve. E-mail TCARTER@ADVANSTAR.COM. from the EDITOR Baby steps Former Sen. Tom Daschle, now President Oba ma’s choice to serve as Secretary of Health and Human Services, o ered a wide variety of ideas for reforming healthcare in his January hearing with the Senate Committee on Health, Education, Labor and Pensions. As part of that conversation, Daschle shared his thoughts on how best to reprioritize primary care and reeducate the American people, saying, “Wellness has to be cool and prevention has to be a hot thing.” His plan to “market wellness” and emphasize preventive and primary care will be a real paradigm shift for many people, but comes as no surprise to those of us in the dental industry. Research continues to support a number of oral-systemic links, underscoring the idea that the mouth truly is a window to the body. While there will undoubtedly be many more conversations in the quest for a healthcare plan that makes sense for all Americans regardless of race, class or location, we can hope a renewed focus on preventive care will shine a light on the many roles dentists play, not just “ xing teeth,” or making smiles pretty, but helping patients live longer, healthier lives. Not child’s play While patients of all ages stand to benefit from early intervention, the upside for children is signi cant. Serious statistics lie behind all the puppets, coloring books and cartoon-inspired toothbrushes we use to teach children about good oral health. According to the Children’s Dental Health Project (cdhp.org), tooth decay (dental caries) is the single most common chronic disease of childhood; children in povert y have ha lf t he odds of a dental visit as high income children (30% vs. 60%); and the Department of Health and Human Services has identified 1,700 dental health professional shortage areas. Wow. Wit h Febr u a r y bei ng National Children’s Dental Health Month we decided there was no more relevant time to share the results from our exclusive survey on pediatric care (p. 28). While the number of children being t reated appea rs to have remained stable, the number of participants responding that they would rather treat adults has increased. Many buy into the idea that children are long on hassle and short on pro t. The article suggests several ways practices can prof it through pediatric care, but I hope readers will also look at younger patients with new eyes. Rather than seeing a hurdle, see an investment in the future of the practice, the community and that child. Access and insurance are perennial problems, but I encourage you to make this the year your team considers ways to be part of the solution. TH A IS C A RTE R EDITOR-IN-CHIEF EDITORIAL OFFICES VP/General Manager Richard Fischer Editor-in-Chief Thais Carter Executive Editor Stan Goff Editors Pamela J. Johnson, Richard Palmer, Eileen White, Renee Knight, Noah Levine Web Editor Amanda LaBonar Technology Editor Dr. John Flucke Group Creative Director Christine Waring Art Director Kristi Pozniak Graphic Designers Bert Ganzon, Thomas Hayward Production Director Lisa Johnson Senior Production Manager Kathy Tarnowski, 218-740-6339 Director of Circulation Ronda Hughes, 218-740-6526 Circulation Manager Keith Easty, 218-740-6511 List Sales Carissa J. Simmerman Permissions/Licensing Barry Gilbert, 440-891-2707 Group Controller Colette O’Donnell Executive Vice President Daniel M. Phillips ADVERTISING SALES VP/Publisher Richard Fischer, 773-249-4526 Fax: 773-249-4502, rﬁscher@advanstar.com Midwest Angela Gibbs, 773-249-4515 Fax: 773-249-4502, agibbs@advanstar.com East Steve Kessler, 732-357-7501 Fax: 732-627-0214, skessler@advanstar.com West Chrissy Byron, 916-515-8454 Fax: 916-515-8459, cbyron@advanstar.com West (Orange Co., CA) Dana Chiuminatta 714-513-8606, Fax: 714-513-8845, dchiuminatta@advanstar.com E-Media Sales Dan Krippner, 773-249-4587 Fax: 773-249-4502, dkrippner@advanstar.com Sales Support Coordinator Kathy Dieringer, 773-249-4528 Fax: 773-249-4502, kdieringer@advanstar.com Classiﬁeds/Display Linda Barrier, 800-225-4569 ext. 2701 Fax: 440-891-2650, lbarrier@advanstar.com Germany, Belgium, The Netherlands, Luxembourg, Switzerland, Liechtenstein, Austria James Gray, (44) 1244-3932 02, jgray@advanstar.com Italy Luigi Rancati, Claudio Sanﬁlippo, Rancati Advertising (39) 02 70300088, ax: (39) 02 70300074 lrancati@rancatinet.it, csanﬁlippo@rancatinet.it EXECUTIVE OFFICERS President, CEO Joe Loggia Executive VP, Finance, CFO Ted Alpert Executive VP, Corporate Development Eric I. Lisman VP, Information Technology J. Vaughn VP, Electronic Media Group Mike Alic VP, Media Operations Francis Heid VP, Human Resources Nancy Nugent VP, Treasurer and Controller Shelbie O’Brien VP, General Counsel Ward D. Hewins Executive VP, Automotive, Dental, Powersports, Vet Daniel M. Phillips SERVICES U.S. and Canadian subscribers: 877-922-2022 All others, please call: 218-740-9477 New Products and Meeting Information e-mail to: dentalproductsreport@advanstar.com Custom Reprints: Nick Thome, 800-225-4569 ext 2761 Back Issues: Call 800-598-6008 for rates. Mailing Lists: Call Carissa J. Simmerman 440-891-2655. 10275 West Higgins Road, Suite 300, Rosemont, IL 60018 773-249-4500 | Fax: 773-249-4502 | dpr@advanstar.com dentalproductsrepor t.com February | DENTALPRODUCTSREPORT.COM http://www.cdhp.org http://www.dentalproductsreport.com http://www.dentalproductsreport.com http://www.dentalproductsreport.com

Table of Contents Feed for the Digital Edition of Dental Products Report - February 2009

Dental Products Report - February 2009 Contents From the Editor 10 Questions Product Watch Clinical 360° Is This Your Nightmare? Place Predictable Posterior Restorations The New Standard in Caries Diagnosis Veraviewepocs 3De Retreatment Decisions Soft Tissue and Periodontal Diagnosis The Importance of Immunization Products in Practice How to Up Your Caries Detection Game A Team of Experts SurgiTel Oakley Loupes Snap-On Smile Word of Mouth

Dental Products Report - February 2009

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