Drug Topics - January 14, 2008 - (Page 8) 8 DRUG TOPICS JANUARY 14, 2008 www.drugtopics.com PUNCH AND JUDY Judy Chi Drug Topics to expand in the digital world s that well-known song put it so aptly, there is a time for everything. For Drug Topics, it’s time for us to plunge deeper into the digital world. Starting with our February issue, Drug Topics has decided to produce five editions every month—one print version and four digital ones. This means our magazine will now be published every month, rather than every two weeks. We believe this change will help us save on our printing costs, without sacrificing timeliness, since we will be supplemented by a digital edition every week. To everything Over the years, Drug Topics has been published at various frequencies. We started out as a monthly publication and moved to a weekly Turn, turn, turn schedule in the 1930s. As of July 1943, we became a biweekly due to There is a season war shortages and remained at that frequency after the war. So we have been coming out as a fortnightly for the past 64 years. Turn, turn, turn For us to go from a biweekly to a monthly schedule for our print ediAnd a time for every purpose tion is a momentous decision. We think it will work out for the best. For those who like paper, you’ll still have a hard copy that you can hold under heaven… on to or pass along to others on your staff. For those who prefer reading by computer, our digital edition is just the ticket for you. Another nice thing about this change is it’s good for the environment, and you all know how important going green is today. So far, the feedback to our frequency change is positive from many quarters. They understand why we are making this move and accept it, given the realities of today’s business climate. The response to our digital edition is also very heartening, as the results to our online survey indicate. If you have not yet seen our digital edition, which we launched on Oct. 8, please visit our Web site, www.drugtopics.com, where all our back issues are archived. Our digital edition isn’t just a carbon copy of our print version; it contains content not found in our magazine. While our print edition will contain our regular sections, along with the Health-System Edition and CE, our digital edition features a series of articles from pharmacist-lawyer Ken Baker about drug errors and how to avoid them as well as articles of interest to students. So if you’re not taking advantage of our digital edition, you’re missing out on a lot of exclusive content. Specialty To access our digital edition, which is free of charge to pharmacists, students, and techpharmacy expert nicians, there are two ways to do so. You can get it by going to our Web site on your own Dennis Burton volition, or we can e-mail it to you. If you’re interested in the second option, you can subjoins Drug Topics’ board scribe to our digital edition at this link: https://www.advanstar.com/subscriptions/ subscribe.asp?subid=232. Another change I’d like to announce is the addition of a new member to our Editorial Advisory Board. We are proud to inform you that Dennis Burton, B.S.Pharm, MBA, VP of specialty pharmacy services at SpecialtyScripts Pharmacy, has joined our board. Before founding SpecialtyScripts, which was recently acquired by Cardinal Health, Dennis helped form not one, but two specialty pharmacies—Chronimed and CVS ProCare. He brings strong credentials in a field that is growing like gangbusters, as our cover story in this issue attests. We welcome him to our board. Finally, our 150th anniversary, which took place last year, is now history. If you participated in our anniversary celebrations, such as by contributing items for our time capsule or for display at our conference show booths, a big thank you from the bottom of our hearts. DT A http://www.drugtopics.com http://www.drugtopics.com https://www.advanstar.com/subscriptions/subscribe.asp?subid=232 https://www.advanstar.com/subscriptions/subscribe.asp?subid=232
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