Drug Topics- August 11, 2008

49 Chains and Business NACDS Marketplace showcases new products that fill unmet needs Lorraine Lica N early 600 companies exhibited thousands of products at the National Association of Chain Drug Stores (NACDS) Marketplace in San Diego. Highlighted here are new products that potentially fill unmet health needs. Showering for the physically challenged Etac, of Stockholm, Sweden, introduced two products to the U.S. market that are designed to make showers easier for people with physical challenges. A threelegged shower stool, called Edge, is designed especially to fit easily into smaller shower stalls common in older houses. With a triangular seat less than 18 inches on each side, it can conveniently fit into the corner of a shower. Its legs are adjustable to accommodate users of different heights and uneven shower floors, and it can accommodate users up to 287 pounds. The Shower Sandal Foot Brush, equipped with suction cups on its bottom and nylon brushes on the top of its sole and on a strap over the toes, allows users to wash and massage their feet without bending over. Also for the shower is a new line of cast covers, called Freedom, launched for the drugstore market by Brown Medical Industries, of Spirit Lake, Iowa. The cast covers have the same sturdy polyvinyl bag as their successful Seal-Tight cast covers but lack the application ring. This change considerably reduces cost and package size. A Freedom cast cover is reusable and will last the life of the cast. intake be increased to 2,000 IU per day. People who might benefit from omega-3 fatty acid supplementation but cannot stomach the usual fishiness or super-size pills have a new option. Barleans, of Ferndale, Wash., introduced Lemon Zest Omega Swirl, which, although sugar-free, tastes like lemon Nature Made Liquid Softgel Multi meringue pie. for Her 50+ Handy devices For the expanding diabetes market, Blaine Labs, of Santa Fe Springs, Calif., launched a novel device to lessen injection pain. Tickle Point is a small two-pronged vibrational anesthesia device, thought to provide numbness by depleting the region of neural transmitters. It is equipped with a laser that beams a point of red light at the zone of anesthesia and can also be used for dermatological procedures. Two companies have launched new thermometers Nature Made Liquid with features for which parents have been asking. Softgel Multi for Him Microlife USA, of Dunedin, Fla., launched the Interchangeable Probe Thermometer, with an easily removable, dishwasher-safe probe. Mabis Healthcare, of Waukegan, Ill., launched its Deluxe Instant Ear Thermometer, which according to the company is the first ear thermometer with FeverVue technology. FeverVue gives a red, orange, or green display, depending on whether the subject’s temperature is normal or below, slightly above normal, or high. The feature, coupled with the thermometer’s large display and one-second readings, allows quick assessment without necessitating turning on lights and disturbing the subject. Lemon Zest Many new products for joint support focus on more Omega Swirl comfort for extended wear. Mueller, of Prairie du Sac, Wis., introduced its Life Care for HER line of elbow, knee, ankle, and wrist supports. The supports emphasize the importance of users being able to stay cool during exercise and thus are made from ultra-thin, breathable fabric with strategically positioned gel supports and flexible steel springs that bend without distortion to provide support where needed. They are latex-free and anti-microbial. Also latex-free are the Therall Joint Warming Supports from FLA Orthopedics in Miramar, Fla. They are made from a heat-retaining yet breathable knitted fabric composed of cotton, nylon, polyester, and spandex. THE AUTHOR is a writer based in San Diego. Vitamins and supplements easier to swallow The traditional idea that vitamins are best obtained from a healthy diet alone without supplementation has taken a hit from the recent upsurge in public awareness of the benefits of vitamin D and the near impossibility of getting sufficient levels from dietary sources. But swallowing tablets can also be nearly impossible for some. Nature Made, of Mission Hills, Calif., introduced two items to its line of easy-to-swallow liquid softgels, Nature Made Liquid Softgel Multi for Her 50+ and Nature Made Liquid Softgel Multi for Him. It also introduced Nature Made Vitamin D 2000 IU, a preparation of vitamin D3 at 2,000 IU per tablet, a timely response to the Harvard University School of Medicine’s recent recommendation that vitamin D Life Care for HER

Table of Contents Feed for the Digital Edition of Drug Topics- August 11, 2008

Drug Topics- August 11, 2008 Contents Latebreakers Letters DEA Proposes Rule To Allow Electronic Prescriptions for Controlled Substances Merger, Medicare Reform Could Mean Broader E-Prescribing Adoption New Combination Pill Approved for Type 2 Diabetes New Eczema Guildlines Promote Use of Emollients, Then Topical Corticosteroids Agencies Flush Original Strategies in Favor of Promoting Drug Take-Back Programs JP at Large: You Laughing at Me? Pharmacists Find Themselves at Mercy of Prior Authorization State Law Requiring PBM Transparency See Some Gains, Some Losses Global Counterfeiting Still Growing, Says U.S. Commerce Official FDA Saftey Page: Prophylthiouracil Still Confused with Purinethol (mercaptopurine) New Products Bring Lice Treatment to a Head NACDS Marketplace Showcases New Product that Fill Unmet Needs Update on Respiratory Tract Infections Execs Share War Stories About Adopting Technology in their Stores New Products Advertisters Index Classified Viewpoint: Medicare Part D Revisions sorely needed

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