Drug Topics - August 18, 2008 - (Page 4) 4 DRUG TOPICS AUGUST 18, 2008 www.drugtopics.com Of Interest to Pharmacists doesn’t necessarily cure the conditions. Pharmacists can help educate shoppers about continued treatment. Women and men can get toenail fungus, and they do so in equal numbers. Most sufferers are over age 45 and only 30% of consumers who have the fungus actually treat it. There is opportunity here to reach the other 70% who may not be aware of the OTC options available for treating fungus and athlete’s foot. Triple Paste AF is a new antifungal product designed to treat the spreading problem. The new medicated ointment combines miconazole nitrate with the Triple Paste base, which has been used as a gentle and effective diaperrash cream for years. It is especially effective for problems involving the rubbing of skin or moist conditions. Partial foot-care never-outs by subcategory Shoe insoles, inserts, and cushioning Foot cushioning and treatments Dr. Scholl’s For Her Sporti Insoles Dr. Scholl’s Corn Cushions 9ct Dr. Scholl’s Moleskin Plus Padding 3ct Dr. Scholl’s Liquid Corn/Callus Remover .33oz Foot-care category shifts focus to female shoppers Foot-care manufacturers have set their sights on the female consumer, and it is easy to understand why: Female shoppers make most of the purchasing decisions for their families. Products specially designed for women are becoming increasingly popular; they include antifungals, grooming products, and insoles by brands such as Lotrimin, Lamisilk, Olay, Dr. Scholl’s, and Spenco. Research has shown that female shoppers who buy foot-care products are also more likely to purchase upscale bath items, cosmetics, home health-testing products, and fragrances, so stocking a large selection of these items is to the retailer’s advantage. Category leader Dr. Scholl’s first released its For Her line in 2005 with one product, an insole designed for open shoes. The line has been growing steadily ever since. This year it released an insole that makes fashion sneakers more comfortable to wear, along with heel cushions and foot butter, all aimed toward women. Insoles serve a functional purpose, but attractive designs and a targeted market make them an accessory that some female shoppers choose for looks as well as effectiveness. Odor and wetness treatments Certain Dri Moisture Control Pads Gold Bond Foot Powder Maximum Strength 4oz Dr. Scholl’s Original Foot Powder 7oz Odor-Eaters Foot & Sneaker Spray Powder 4oz Antifungal treatments Triple Paste AF Medicated Antifungal Ointment 2oz Zeasorb-AF Super Absorbent Antifungal Powder 2.5oz Desenex Powder 3oz Lamisil AT Cream .42oz Lotrimin AF Antifungal .42oz Merchandising Consumers often come to this category as a result of advertising. They expect to see the very latest products on your pharmacy’s shelves, so be sure to stay alert to new foot-care product releases. Merchandise your foot-care items in brand blocks. Arrange the products according to condition treated and then by form, leading off your display with higher-tier items. Products that treat odor and wetness should be positioned near antifungals to increase the likelihood of companion sales. Keep slower movers near the bottom of your foot-care display. Be sure to create an area designed just for women. This section generally does well in the very center of the display. Your female shoppers will appreciate an area that keeps their special needs in mind. Wart removers Compound-W Wart Remover Liquid .31oz Duofilm Wart Remover Liquid .33oz Dr. Scholl’s Freeze Away 12ct Foot grooming Gold Bond Foot Cream 4oz Johnson’s Foot Soap 8ct http://www.drugtopics.com
Table of Contents Feed for the Digital Edition of Drug Topics - August 18, 2008 Drug Topics - August 18, 2008 Contents Profitable Foot-Care Category Grows Steadily Dispelling the Myths Surrounding Lice Latest News Roundup Drug Topics - August 18, 2008 Drug Topics - August 18, 2008 - Contents (Page 1) Drug Topics - August 18, 2008 - Contents (Page 2) Drug Topics - August 18, 2008 - Profitable Foot-Care Category Grows Steadily (Page 3) Drug Topics - August 18, 2008 - Profitable Foot-Care Category Grows Steadily (Page 4) Drug Topics - August 18, 2008 - Dispelling the Myths Surrounding Lice (Page 5) Drug Topics - August 18, 2008 - Latest News Roundup (Page 6) Drug Topics - August 18, 2008 - Latest News Roundup (Page 7)
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