Drug Topics - February 2009 - (Page 50)

Product Updates FEATURED THIS MONTH: SORE THROAT OTC Cold Relief with Zinc 4 Kids contains no aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine, or dextromethorphan. Cepacol Maximum Numbing Sore Throat + Cough Relief Lozenges combines two medications: Benzocaine and dextromethorphan. Deluxe Honeydrop has 20 grams of honey in each bottle. Continued from pg. 38 and suppresses cough. Its active ingredients are benzocaine, dextromethorphan hydrobromide, and glycerin. A directable nozzle targets sore throat pain, then coats and soothes an irritated throat. A sugar-free formulation is available in cherry ﬂavoring. Hyland’s recently launched its new Cold Relief with Zinc 4 Kids. This product, in the form of an oral strip, uses zinc to shorten the duration of colds in combination with traditional homeopathic medications that treat sore throats. Cold Relief with Zinc 4 Kids can be used by children 2 and older, and it contains no aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine, or dextromethorphan. Sucrets Ice is a new product category from Insight Pharmaceuticals with particular appeal for children. The fruit-flavored Ice (available in grape and pomegranate) is packaged in six single-use pouches that freeze in about an hour. The product tagline is “Just freeze it and squeeze it!” Designed for adults and children 3 and older, Sucrets Ice slowly melts in the mouth to relieve sore throats. Active ingredients include menthol, pectin, echinacea, and zinc. Insight says the familiar frozen formulation will be of particular interest to parents whose children choke on lozenges or who balk at syrups and sprays. Another new sore throat treatment introduced this season is Deluxe Honeydrop, an organic flavored water infused with a drop of organic honey and “deluxe” premium juices. Among the reasons honey was chosen as the product’s prime ingredient, according to David Luks, Honeydrop’s founder and CEO, was that “studies suggest it may alleviate sore throats and coughs more effectively than most over-the-counter medicines.” One of those studies was performed Dana K. Cassell, a frequent contributor to Drug Topics, lives in North Stratford, New Hampshire. W W W.D R U GTO P I C S .C O M 50 DRUG TOPICS Februar y 2009 COURTESY OF HYLAND’S, DELUXE HONEYDROP COMBE INC. , in 2007 by a research team at Penn State College of Medicine. The Honeydrop product has 20 grams of honey in each bottle, which is equivalent to 4.2 teaspoons of honey. It is available in apple, orange, chamomile, and blueberry ﬂavors. The new Halls Naturals from Cadbury Adams are available with a “soothing honey center.” A company spokesperson emphasized that the cough drops are also good for sore throats. Tylenol Warming Cough & Sore Throat Nighttime is another new self-care treatment for sore throats. Now in Honey Lemon Warming Liquid, its active ingredients are acetaminophen, dextromethorphan, and doxylamine succinate. An adult product, it should not be used by children under 12. http://WWW.DRUGTOPICS.COM

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Drug Topics - February 2009 Contents Health-System Edition Group Attempts to Resurrect Pain Care Act HSE Business Management HSE Clinical Letters Up Front Up Front in Depth Community Practice Niche Pharmacies Serve Special Populations Special Report Oral Oncology Drugs New Drugs Update 2008 Approvals OTC New Products Viewpoint

Drug Topics - February 2009

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