License! Calendar 2008

fastfacts The top ﬁve children’s character licenses in apparel, based on dollar volume, in 2007 were: Disney Princess, Spider-Man, Winnie the Pooh & Friends, Dora the Explorer, and Cars. Source: NPD Group The total worldwide retail sales of licensed merchandise increased 3.6 percent to $187.4 billion in 2006, representing an increase of $6.5 billion over 2005 While the United States remains the largest licensing market, accounting for almost 65 percent of revenues, Top 5 Glob al Brands Sony Coca-Cola Nokia Nestle Pepsi Source: Rop er Reports Worldwide Power Brand s, 2007 arts & crafts category leads toy sales in the According to NPD Group, the United States, with $1 billion in sales, followed by infant/preschool ($972 million), games/puzzles ($801.5 million), dolls ($800 million), and vehicles ($794.5 million). new, emerging markets, including Eastern Europe, China, India, and Russia have garnered enormous interest and will likely grow signiﬁcantly over the next three to ﬁve years. Major League Soccer reported that merchandise sales in 2007 were up 300 percent league-wide— and an astounding 700 percent for the L.A. Galaxy—as a result of the signing of global soccer icon David Beckham. http://www.licensemag.com http://www.licensemag.com

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January February March April May June July August September October November December Fast Facts 2008 Editorial Calendar

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