License Magazine - August 2007 - (Page 3) contentsAUGUST2007 Fashion Outlook ’08 40 Fashion File The latest news and licensing deals from the apparel sector. 69 Brand Licensing Europe 2007 Show Preview As Europe’s biggest industry show grows near, License! Global offers a special preview section including profiles of many of the more than 180 exhibitors. 44 Star Struck p56 Many of today’s retailers are striking deals with renowned fashion designers and celebrities for exclusive collections. Is this star strategy losing its luster or is there still opportunity for growth? 84 Business Brisk at Hong Kong Show An eye-opening display of brands and properties takes center stage at Asia’s largest licensing event. 48 Big Names, Big Business Celebrity partnerships are not a uniquely American phenomenon, as evidenced by the European fashion market. p87 52 Ben Sherman Goes Back to Its Roots The iconic British brand is on an international expansion trail as it rolls out stores across the globe and upgrades its collections. 56 Fashion Forecast A look at the hottest trends heading down runways for 2008. 62 Magic Preview: Spring Bling Spring looks will be embellished with crystals, studs, and other details such as felt appliqués, foil, and flocking. consumer & retail trends p14 editor’snote Critical Decisions strategies & solutions 8 32 casestudies Care Bears Turn 25 “High School Musical” Gets an ‘A’ at Wal-Mart europeanperspective 12 Standing Out bizbriefs 14 Retail news, deals, and more 87 88 90 bestpractices On Display chartbuster 24 The Power of Private Label granted&available lastword Brands Incorporated’s Roger Wade consumerview 26 Super Shoppers showfloor 28 More Than a Sporting Chance globetrotting 30 Clouds Over Portugal p69 p62 August 2007 www.licensemag.com 3 http://www.licensemag.com
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