License Magazine - August 2007 - (Page 65) O U T L O O K ’ 0 8 | M A G I C PR E V I E W According to Tod Schulman, vice president, Pantone Fashion & Home, today’s consumers have become bored with cookie-cutter choices that offer the same looks in various cities across the globe. As a result, color is taking a more distinctive approach—one that is bold and has a definite point of view. Schulman points out that creative industries are growing at a rate of 6 percent a year— faster than any other sector, which means that there are more creative types in the workforce.These consumers are more design-conscious, and yearn for more creative merchandise. Schulman cites Tiger Woods, who recently sported a mock turtleneck rather than traditional golf apparel on the course, as an example of today’s more creative consumer. Two distinct groups will sparkle this winter season. On one end, it’s pale and color-simple while the other is darker, providing a new aesthetic.The ultra-darks from last winter will evolve into a palette of half-light or semidark shades.This lighter direction underlines a more natural influence and stresses the importance of grayishgreen, khaki brown, and ombré blue.There will be a merging of very pale neutral shades or violet and iris shades. Winter ’08 COLOR FORECAST Reaffirming The diversity of purple is being explored, specifically how it integrates to form a more gothic interpretation.Think: the color of rare tulips, ancient lips, and antique history. Different Warm staple neutrals will be set off by bright yellow and dark bitter chocolate. The attractiveness of the palette is its natural beauty, which comes from the earth and its minerals such as gold and copper. The opposition of very dark mixed with very light creates something of arrested beauty. Biological Identity Reds and violets are being tamed and cooled for a less aggressive look with a sensuous feel.This palette warms up with pink-casted beige and cools down with a gray-casted blue ice.The overall feeling is one of extremes—either excessive and intense or tranquil and calm. Younique This group offers an innovative approach to brights. The look is highly charged and conspicuous, but there’s tremendous versatility since each color can exist independently or be used in combination. Intentionally extravagant and expressive, but not vulgar, this group celebrates being animated and having your viewpoint heard. Freedom Freedom is being expressed through a fusion of auburn, golden honey, and vermillion orange. Expressive bright shades will be contrasted by semidark colors. Diversity Greens, like nature, are always in a constant state of flux.We’ll see a multitude of variations that move from the most acidic warm olive to the deepest dark rosin. New Hues • Warm neutrals will enhance or replace gray. The focus will be on slightly different shades of gray with a green cast. • Bright colors will be paired with darker shades for winter seasonality. • Metallics will be oxidized and burnished, reflecting a more toned look. • More interest will be placed on surfaces. Color will become softer through the washing process. • Variations of white will reflect tints of yellow, gray, and pink. • Black will be less intense rather than the pirated versions of the past. A greenish undertone will give a washed-out look. • Gray will move away from the “banker’s gray” toward one that reflects hints of green or blue. • A blue/black hybrid will emerge. • Fabrics will show tone-on-tone. • Childlike orange-based reds will emerge as well as blue-based winter plums. • Pinks and purples lose intensity as they are injected with blues. August 2007 www.licensemag.com 65 http://www.licensemag.com
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