License Magazine - August 2007 - (Page 84) Business A record-breaking 11,162 visitors attended the Hong Kong Licensing Show, July 3-5, including more than 4,000 attendees from outside Hong Kong. Visitors from the Chinese mainland led the way, followed by Japan, Taiwan, the Philippines, Korea, the United States, Singapore, Thailand, Australia, and Malaysia. The show featured more than 300 brands and properties promoted by over 120 exhibitors from around the world. Exhibitors included YGM Trading, which promoted Michel René, Guy Laroche, and Charles Jourdan brands at the fair’s new Lifestyle Pavilion. “It was our debut appearance, and we received many enquiries about Michel René,” says a YGM Trading spokesperson. “Our company used to focus on apparel, so our participation here gives us the opportunity of extending the brand into other categories, like sunglasses, watches, and bed linen.” Another exhibitor was BrandElite Licensing Ltd., an agent for a number of characters from Japan, Korea, Europe, and the United States. “We received numerous enquiries, and a number Brisk at Hong Kong Show 84 www.licensemag.com August 2007 http://www.licensemag.com
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