Managed Healthcare Executive - April 2009 - (Page 2) {Contents} APRIL 2009 EXECUTIVE PROFILE SPECIAL REPORT Spending Wisely Gail Wilensky, PhD, believes information will be a critical component in smoothing out the steep healthcare spending curve Story by Julie Miller Photographed exclusively for MANAGED HEALTHCARE EXECUTIVE by Paul Sirochman 18 Oncology Overhaul 10 Oncologists are in greater demand, and PCPs might be more involved in long-term survivorship care plans. by Mari Edlin ESSENTIALS COMMENTARY DEPARTMENTS 4 5 29 31 Editorial Advisors News Analysis State Report: Wisconsin Ad/Edit Index 22 PHARMACY BEST PRACTICES New breed of drug reps are poised to rub elbows with savvy MCOs. by Mari Edlin 1 FOR YOUR BENEFIT Reinvestment Act includes EMR incentives, but still falls short. by Julie Miller 24 HEALTH MANAGEMENT Proactive approach by all stakeholders is essential to managing heart patients. by Shelly Reese 8 POLITICS & POLICY MA plans need to justify payments to avoid tougher reform action. by Jill Wechsler Microfilm or microfiche copies of annual issues available through Advanstar Marketing Services, (800) 346-0085 ext. 477. Printed in U.S.A. 26 HOSPITALS AND PROVIDERS Optimal communication key to continuity of care under the hospitalist model. by Tracey Walker 2 9 LETTER OF THE LAW Pay close attention to how economic stimulus legislation changes COBRA. by Barry Senterfitt and Janet Farrer APRIL 2009 MANAGED HEALTHCARE EXECUTIVE
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