Styling & Performance - June 2008 - (Page 35) BATTLE MAP VS. MVP PRICE WARS CONTINUE n the July 2007 issue of Styling & Performance, we presented a story on MAP and MVP. One year later, it’s time to take another look at MAP and MVP pricing. To put things in perspective, think of MAP being the first step and MVP (or its equivalents) as the next step with stricter rules and enforcement provisions. The two pricing programs are not in competition; the two programs can work together to help resellers stay healthy with fair profit margins. If these two options weren’t enough, this year there’s a new pricing policy out there – it’s the minimum resale price (MRP) from DiabloSport. STORY BY MIKE ANSON I “MAP pricing is really designed to maintain the image of the company and to keep Internet sellers MAKING SENSE Everybody needs to make a fair profit, but consumers, especially now during this economic downturn, are willing to search and search to save even a few dollars. Smart shoppers who used to honest.” —Colin Banks, general manager Gale Banks Engineering June/July 2008 I stylingperformance.com 35 http://stylingperformance.com
Table of Contents Feed for the Digital Edition of Styling & Performance - June 2008 Styling & Performance - June 2008 Contents Soapbox Buzz Making Money with 1967-72 Chevrolet/GMC Trucks, Part II Red, White, Blue... & Green Limiting Installation Liability The House That Jack Built MAP vs. MVP Pricing Supply Line Distributor Directory Styling & Performance - June 2008 Styling & Performance - June 2008 - (Page Intro) Styling & Performance - June 2008 - Styling & Performance - June 2008 (Page Cover1) Styling & Performance - June 2008 - Styling & Performance - June 2008 (Page Cover2) Styling & Performance - June 2008 - Contents (Page 3) Styling & Performance - June 2008 - Contents (Page 4) Styling & Performance - June 2008 - Contents (Page 5) Styling & Performance - June 2008 - Soapbox (Page 6) Styling & Performance - June 2008 - Soapbox (Page 7) Styling & Performance - June 2008 - Buzz (Page 8) Styling & Performance - June 2008 - Buzz (Page 9) Styling & Performance - June 2008 - Buzz (Page 10) Styling & Performance - June 2008 - Buzz (Page 11) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 12) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 13) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 14) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 15) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 16) Styling & Performance - June 2008 - Making Money with 1967-72 Chevrolet/GMC Trucks, Part II (Page 17) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 18) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 19) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 20) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 21) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 22) Styling & Performance - June 2008 - Red, White, Blue... & Green (Page 23) Styling & Performance - June 2008 - Limiting Installation Liability (Page 24) Styling & Performance - June 2008 - Limiting Installation Liability (Page 25) Styling & Performance - June 2008 - Limiting Installation Liability (Page 26) Styling & Performance - June 2008 - Limiting Installation Liability (Page 27) Styling & Performance - June 2008 - The House That Jack Built (Page 28) Styling & Performance - June 2008 - The House That Jack Built (Page 29) Styling & Performance - June 2008 - The House That Jack Built (Page 30) Styling & Performance - June 2008 - The House That Jack Built (Page 31) Styling & Performance - June 2008 - The House That Jack Built (Page 32) Styling & Performance - June 2008 - The House That Jack Built (Page 33) Styling & Performance - June 2008 - MAP vs. MVP Pricing (Page 34) Styling & Performance - June 2008 - MAP vs. MVP Pricing (Page 35) Styling & Performance - June 2008 - MAP vs. MVP Pricing (Page 36) Styling & Performance - June 2008 - MAP vs. MVP Pricing (Page 37) Styling & Performance - June 2008 - Supply Line (Page 38) Styling & Performance - June 2008 - Supply Line (Page 39) Styling & Performance - June 2008 - Supply Line (Page 40) Styling & Performance - June 2008 - Supply Line (Page 41) Styling & Performance - June 2008 - Supply Line (Page 42) Styling & Performance - June 2008 - Distributor Directory (Page 43) Styling & Performance - June 2008 - Distributor Directory (Page 44) Styling & Performance - June 2008 - Distributor Directory (Page 45) Styling & Performance - June 2008 - Distributor Directory (Page 46) Styling & Performance - June 2008 - Distributor Directory (Page Cover3) Styling & Performance - June 2008 - Distributor Directory (Page Cover4)
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