LCGC Europe 2008 Media Planner

introduction www.lcgceurope.com LC•GC Europe is a dedicated business-to-business magazine delivering advertisers a pan-European audience of 26,000 decision makers2 working in the fields of separation science. A troubleshooting format and applicationbased editorial offers ‘real-world’ solutions and productivity benefits to its readership. Promote your company via LC•GC Europe to a market that continues to grow each year. The liquid and gas chromatography markets, as well as those of other related techniques, show impressive growth year on year. The diagrams below show the forecasted demand for 2008, more than $8 billion is forecasted to be invested in products and services in your marketplace. Brand Positioning LC•GC Europe stands out as a leading publication in the separation science industry, demonstrating year on year high-quality, credible editorial and immense loyalty from its readers.2 Over the last 20 years, we have built strong relationships with our clients and become an invaluable source of information to both readers and advertisers alike. By keeping in constant touch with our customers, we have closely tailored our products to the demands of the industries they serve. If readers could only subscribe to one magazine, 84%3 of them would subscribe to LC•GC Europe. Through the collection of our subscriber data and our BPA audits, we have created targeted editorial and special interest supplements that mirror our subscribers’ activities and requirements. Our ongoing efforts ensure LC•GC Europe continues to deliver the industry’s most practical and essential separation science publication, making it the ideal platform for your advertising and promotional messages. Liquid Chromatography1 $1.90b $2.59b $2.14b Total: $6.68b Europe US Rest of the World Gas Chromatography1 $731m $669m $669m Total: $2.8b Europe US Rest of the World Overall Chromatography1 $2.59b $2.08b Total: $8.74b Europe US Rest of the World $3.26b 1 Sourced from SDI Global Assessment Report. 2 Publishers own data. 3 Statistic taken from Editorial and Readership Survey 2007. http://www.lcgceurope.com

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