LCGC Europe 2008 Media Planner

media planner editorial overview www.lcgceurope.com LC•GC Europe publishes peer-reviewed technical articles covering all aspects of sample preparation, chromatography and capillary electrophoresis, as well as associated topics including hyphenation, quality control, validation and regulatory issues, and data analysis. Our aim is to provide answers to ‘real’ problems and in doing so, improve the efficiency and productivity of our readers. 89% of subscribers rate the quality of editorial as either excellent or good.1 Each month editorial is split into articles and columns. The following descriptions give an insight into the content of each. Articles These take the format of short technical notes describing tips on improved efficiency in methods or equipment use, longer technical articles describing improved methods or improvements in techniques or instrumentation, and feature articles that survey current techniques or emerging technologies. Columns LC Troubleshooting - LC Troubleshooting sets about making HPLC methods easier to master. By covering the basics of liquid chromatography separations and instrumentation, John Dolan, Vice President of LC Resources and world-renowned expert on HPLC, is able to highlight common problems and provide remedies for them. Questions of Quality - Questions of Quality offers guidance on quality issues relevant to all separation scientists. Method development, data handling, chromatography data systems and laboratory information management systems have all been described by leading industry consultant Robert McDowall. Column Watch - Column Watch keeps readers up-to-date with new column technology trends in all branches of chromatography, and reviews developments in existing technology lines. Columnist Ron Majors, Chromatography Business Development Manager for Agilent Technologies and established authority on new column technologies, also compiles our annual Pittcon roundup. GC Connections - GC Connections provides advice for regular users of gas chromatography. ChromSource President and former GC instrument specialist with PerkinElmer, John Hinshaw, covers separation fundamentals, column care, instrument troubleshooting and many other topics. CE Currents - CE Currents provides practical advice on maximizing the use of capillary electrophoresis and related techniques. Kevin Altria, Senior Principal Scientist at GlaxoSmithKline and leading CE exponent, demonstrates how to develop robust CE methods, how to troubleshoot existing ones and describes new innovations in instrumentation and equipment. Coupling Matters - Coupling Matters introduces novel hyphenations in sample preparation, separation and detection systems. This column, edited by Robert Smits, President of the Royal Flemish Chemical Society and Chairman of the HTC conference series, provides a must read for anyone interested in working with coupled systems. Sample Preparation Perspectives - Sample Preparation Perspectives’ editor Ron Majors examines technologies and methodologies for getting your samples ready for chromatographic analysis. MS in Practice - MS in Practice editor Michael Balogh is the Principal LC-MS technology development scientist for Waters Corp and adjunct Professor at Roger Williams University, Rhode Island, USA. In this column he examines the mass spectrometric side of coupled liquid and gas-phase systems. Troubleshooting-style articles provide readers with invaluable advice for getting the most from their mass spectrometers. Practical Data Handling - Practical Data Handling tackles the subject of chemometrics. Yvan Vander Heyden from Vrije Universiteit Brussels, Belgium, a driving force behind the application of chemometrics in analytical chemistry, describes how the use of such chemometric techniques allows chromatographers to improve both the design of robust analytical methods and the subsequent interpretation of derived results. 1 Statistic taken from Editorial and Readership Survey 2007 http://www.lcgceurope.com

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