LCGC Europe 2008 Media Planner

value added service www.lcgceurope.com We are accountable to our customers in ensuring their marketing campaigns and messages achieve maximum impact, results and return on investment. We achieve this on their behalf by delivering an audited audience of highly targeted separation scientists, but we don’t stop there. We take a proactive approach and perform a number of activities throughout the year to ensure this. Advertiser Perception Research Twice a year LC•GC Europe performs an advertisement perception study through an independent research company called Readex Research. All the advertisements within the January and July editions of LC•GC Europe are reviewed and readers are asked about the visual appeal, how easy the advert is to read, does it offer enough information, and how clearly it communicates the product’s/service’s benefit. The respondent is then asked to provide an overall effectiveness rating. All advertisers taking part in the study receive a full report of the results and so are able to analyse both the performance of their advertisement, and the performance of their promotional piece versus the advertisements of their competitors. The feedback is invaluable to our clients as it enables them to amend/improve their campaigns where necessary and increase the return on their investment. BUSINESS BPA Audit BPA Worldwide audits LC•GC Europe’s circulation on an annual basis. Through a meticulous auditing process, the BPA provides independent confirmation that our circulation is always up-to-date, allowing advertisers to communicate their messages to a targeted audience of 26,0002 individuals within the separation science industry across Europe. Editorial and Readership Survey We strive to maintain a continuous flow of communication with our readers so once a year we ask for their detailed opinions on all aspects of LC•GC Europe. From the editorial content to complementary on-line products, our readers give an open and honest view of everything we do. This helps us tailor our products and services more effectively and, as a result, LC•GC Europe is put through a process of continuous improvement allowing us to stay one step ahead of our competitors. 92% of subscribers rate the quality of editorial as either excellent or good as a troubleshooting information source.1 More than 90% of readers recommend, specify or authorize the purchase of services equipment & supplies1 1 Statistic taken from Editorial and Readership Survey 2007. 2 Data taken from BPA Circulation Statement June 2007. http://www.lcgceurope.com

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