Pharmaceutical Executive Digest Europe - January 14, 2009 - (Page 12) Strategy Fundamentals and predicted the situation we now face. As an industry, we’ve lost a lot of social legitimacy, which sounds academic until you realise that it’s the direct cause of our pricing and political problems. strategy. He welcomes comments/ questions at brian.smith@pragmedic.com Further reading 1. Selznick, P., Leadership in Administration: A Sociological Interpretation (1st Edition), New York, Harper and Row (1957). 2. DiMaggio, P. & Powell, W., “The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organisational Fields,” American Sociology Review, 48, 147–160 (1983). Brave the jargon, throw out your suspicion of the academic and learn some more about institutional theory. So, whilst I try not to have regrets, I regret that I’d not learnt about institutional theory earlier. It would have made me a more effective, and rather less frustrated, executive. Still, if you’re an executive reading this, there’s still time for you. Brave the jargon, throw out your suspicion of the academic and learn some more about institutional theory. Or of course you could create a rationalised myth for why you don’t — and stay in your iron cage. Dr Brian D. Smith, visiting research fellow at the Open University Business School, edits the Journal of Medical Marketing and has authored over 100 books and papers on competitive 13 CALENDAR The next few weeks’ pharma events 2 NEWS Major award for European healthcare agency 4 BRUSSELS REPORT Setbacks for patient communication in Europe 5 FROM THE EDITOR New year, new format http://www.kendle.com http://www.kendle.com
Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Digest Europe - January 14, 2009 Pharmaceutical Executive Digest Europe - January 14, 2009 Contents News Brussels Report From the Editor Executive Profile Q&A Strategy Fundamentals Calendar Pharmaceutical Executive Digest Europe - January 14, 2009 Pharmaceutical Executive Digest Europe - January 14, 2009 - Contents (Page 1) Pharmaceutical Executive Digest Europe - January 14, 2009 - News (Page 2) Pharmaceutical Executive Digest Europe - January 14, 2009 - News (Page 3) Pharmaceutical Executive Digest Europe - January 14, 2009 - Brussels Report (Page 4) Pharmaceutical Executive Digest Europe - January 14, 2009 - From the Editor (Page 5) Pharmaceutical Executive Digest Europe - January 14, 2009 - Executive Profile (Page 6) Pharmaceutical Executive Digest Europe - January 14, 2009 - Executive Profile (Page 7) Pharmaceutical Executive Digest Europe - January 14, 2009 - Executive Profile (Page 8) Pharmaceutical Executive Digest Europe - January 14, 2009 - Q&A (Page 9) Pharmaceutical Executive Digest Europe - January 14, 2009 - Q&A (Page 10) Pharmaceutical Executive Digest Europe - January 14, 2009 - Strategy Fundamentals (Page 11) Pharmaceutical Executive Digest Europe - January 14, 2009 - Strategy Fundamentals (Page 12) Pharmaceutical Executive Digest Europe - January 14, 2009 - Calendar (Page 13)
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