Pharmaceutical Executive Digest Europe - February 3, 2009 - (Page 9) Pharma Blogs about weight loss with the creators of alli” — have ground to a halt. No one wanted to talk. Successful corporate blogs, according to Forrester, have to be about your customers, not about you. JNJ’s BTW blog is possibly the only Big Pharma blog that gets any respect from the blogosphere, mainly because Marc Monseau is seen to blog with the passion of a personal blogger in spite of whatever corporate constraints he faces. Crusaders, corporates and journos. All are blogging in the pharma space. The final flavour of pharma blogs are those initiated by the media. From the broad appeal of the Wall Street Journal’s Health Blog, to the pharma business niche covered by our sister publication’s PharmExecBlog. Media outlets use blogs to extend the reach of their information offerings. Columnists and reporters become bloggers in the hope of growing their audience and to exploit the possibility of providing breaking news, especially where they normally publish in a weekly or monthly format. The downside of media blogs is that they are often just pointers to pre-published articles on publication websites, alternative access points to information that can be found elsewhere in a magazine or newspaper portfolio. So, you pays your money and you takes your choice. Crusaders, corporates and journos. All are blogging in the pharma space. Should you ditch your newspaper and magazine subscriptions and turn exclusively to the blogs for your insight. Probably not. All the pharma blogs deliver an instant information hit. They present ideas and opinions quickly and allow you and your colleagues to join the debate. For this they are invaluable. What the blogs can’t do is deliver detailed market analysis built around a considered presentation of all sides in a given situation. For that, I hope you will always turn to the pharma media. Peter Houston is editorial director at Advanstar Communications (UK). Tracking the blog buzz. Just in case you needed some hard evidence that the blogosphere was buzzing with talk of the Pfizer and Wyeth deal last week, the graph on the left shows the spike in blogged references to Pfizer over most of the last three months. The graph comes from Blogoscope.net, a blog analysis site that is currently tracking over 32 million blogs with almost 590 million posts. The University of Toronto research project is designed to track and analyse blog activity, tracing subject popularity curves, identifying information bursts, and matching traffic across related terms and geography. Wonder what January’s graph for Obama references looks like? 630 420 210 0 Oct’27, 2008 Nov18 Dec’11 Nov18 Jan’25, 2009 10 ON THE MOVE The latest industry appointments and expansions 89,760 68,721 92,754 69,451 2 NEWS US and European biopharm salary survey 3 NEWS Boost for Norwegian biotech 4 FROM THE EDITOR Let the mergers begin http://www.blogscope.net/ http://blogs.wsj.com/health/ http://blogs.wsj.com/health/ http://blog.pharmexec.com/
Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Digest Europe - February 3, 2009 Pharmaceutical Executive Digest Europe - February 3, 2009 Contents News From the Editor Brussels Report Comment On the Move Pharmaceutical Executive Digest Europe - February 3, 2009 Pharmaceutical Executive Digest Europe - February 3, 2009 - Contents (Page 1) Pharmaceutical Executive Digest Europe - February 3, 2009 - News (Page 2) Pharmaceutical Executive Digest Europe - February 3, 2009 - News (Page 3) Pharmaceutical Executive Digest Europe - February 3, 2009 - From the Editor (Page 4) Pharmaceutical Executive Digest Europe - February 3, 2009 - Brussels Report (Page 5) Pharmaceutical Executive Digest Europe - February 3, 2009 - Brussels Report (Page 6) Pharmaceutical Executive Digest Europe - February 3, 2009 - Brussels Report (Page 7) Pharmaceutical Executive Digest Europe - February 3, 2009 - Comment (Page 8) Pharmaceutical Executive Digest Europe - February 3, 2009 - Comment (Page 9) Pharmaceutical Executive Digest Europe - February 3, 2009 - On the Move (Page 10)
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