Pharmaceutical Executive Digest Europe - March 11, 2009 - (Page 6) You’re European, right? You’re an executive? You’ve heard of Twitter? American business Bible Forbes doesn’t think you have, at least not if you’re a European CEO. Then again, the Forbes’ article that says European CEOs don’t Tweet was written six weeks ago, and a lot can change in six weeks Twitter time. ver the past six months, growth in usage of the micro-blogging phenomenon has been, well, phenomenal. According to Techcrunch, new user stats for the three-year old web business look something like this: • 70% of Twitter users joined in 2008 • 20% of Twitter users have joined in the past 60 days • An estimated 5,000 to 10,000 new accounts are registered each day Looking at these numbers, and reading the popular press, I’m willing to bet that everyone reading this article has at least heard of Twitter, if they are not actually using it. However, knowing that Twitter is out there and using it effectively in the context of pharma business are two very different things. O Some would say that business just shouldn’t be using Twitter at all. Stan Schroeder, features editor at social media guide Mashable.com, says in a recent blog post that delivering corporate information in Twitter’s 140-character chunks is more or less useless. “If the CEO really wants to tweet, great; but if it’s a fake, corporate thing where he/she simply has an assistant writing the tweets, it’s pointless, because people will get it, eventually.” This is not the American experience, at least not as reported by Forbes. The magazine quotes Shel Israel, author of the forthcoming book Twitterville, as saying: “If the EU business community wants to have efficient conversations with customers and partners like US companies have, they will get to Twitter, sooner, faster and in greater numbers.” Don’t say we didn’t warn you. 1 11 NEWS BRUSSELS REPORT 2 FROM THE EDITOR / NEWS 6 TWITTER 9 GENERICS 13 CALENDAR 14 ON THE MOVE CLICK TO SUBSCRIBE TO PHARM EXEC Igor Kopelnitsky/Getty Images http://www.forbes.com/2009/01/18/twitter-europe-blog-tech-ebiz-cx_mb_0119twitter.html http://www.techcrunch.com/2008/12/22/the-state-of-the-twittersphere-hubspot-edition/ http://www.Mashable.com http://mashable.com/2009/01/19/european-companies-twitter/?cp=all http://mashable.com/2009/01/19/european-companies-twitter/?cp=all http://redcouch.typepad.com/weblog/twitterville/ http://www.pharmexeceurope.com/europharmexec/newsletter/subscribeNewsletter.jsp
Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Digest Europe - March 11, 2009 Pharmaceutical Executive Digest Europe - March 11, 2009 Contents From the Editor Social Media Generics Brussels Report Calendar On the Move Pharmaceutical Executive Digest Europe - March 11, 2009 Pharmaceutical Executive Digest Europe - March 11, 2009 - Contents (Page 1) Pharmaceutical Executive Digest Europe - March 11, 2009 - From the Editor (Page 2) Pharmaceutical Executive Digest Europe - March 11, 2009 - From the Editor (Page 3) Pharmaceutical Executive Digest Europe - March 11, 2009 - From the Editor (Page 4) Pharmaceutical Executive Digest Europe - March 11, 2009 - From the Editor (Page 5) Pharmaceutical Executive Digest Europe - March 11, 2009 - Social Media (Page 6) Pharmaceutical Executive Digest Europe - March 11, 2009 - Social Media (Page 7) Pharmaceutical Executive Digest Europe - March 11, 2009 - Social Media (Page 8) Pharmaceutical Executive Digest Europe - March 11, 2009 - Generics (Page 9) Pharmaceutical Executive Digest Europe - March 11, 2009 - Generics (Page 10) Pharmaceutical Executive Digest Europe - March 11, 2009 - Brussels Report (Page 11) Pharmaceutical Executive Digest Europe - March 11, 2009 - Brussels Report (Page 12) Pharmaceutical Executive Digest Europe - March 11, 2009 - Calendar (Page 13) Pharmaceutical Executive Digest Europe - March 11, 2009 - On the Move (Page 14)
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