Pharmaceutical Executive Europe IMS Sales Training Supplement - May 2008 - (Page 9) IMS PHARMA LEADERSHIP CONFERENCES 2008 BRANDING BEYOND PRODUCTS Unlocking Product Potential with Medical Condition Branding An executive level marketing conference led by PROFESSOR REINHARD ANGELMAR of INSEAD. Blockbusters are rarely built by product branding alone. Condition Branding can unlock your product’s potential and enhance patient health. This IMS Pharma Leadership Conference will explore the new paradigm in marketing. Speakers: Professor Angelmar, Graham Lewis and Kevin Dolgin. Time & place: July 3-4, 2008. Paris, France. For more information visit: www.imshealth.com/LSCMconferences or call +44 (0)20 3075 5888 TM © 2008 IMS Health Incorporated or its affiliates. All rights reserved. http://www.imshealth.com/LSCMconferences http://www.imshealth.com/LSCMconferences
Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Europe IMS Supplement - May 2008 Pharmaceutical Executive Europe IMS Supplement - May 2008 Contents Achieving Behavioural Change No Train, No Gain Improving Market Share Pharmaceutical Executive Europe IMS Supplement - May 2008 Pharmaceutical Executive Europe IMS Supplement - May 2008 - Pharmaceutical Executive Europe IMS Supplement - May 2008 (Page 1) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Pharmaceutical Executive Europe IMS Supplement - May 2008 (Page 2) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Contents (Page 3) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Contents (Page 4) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Achieving Behavioural Change (Page 5) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Achieving Behavioural Change (Page 6) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Achieving Behavioural Change (Page 7) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Achieving Behavioural Change (Page 8) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Achieving Behavioural Change (Page 9) Pharmaceutical Executive Europe IMS Supplement - May 2008 - No Train, No Gain (Page 10) Pharmaceutical Executive Europe IMS Supplement - May 2008 - No Train, No Gain (Page 11) Pharmaceutical Executive Europe IMS Supplement - May 2008 - Improving Market Share (Page 12)
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