Pharmaceutical Executive Europe - 2008 Media Planner - (Page 2)

online | digital interactive | email Developing digital From 2008, Pharmaceutical Executive Europe (Pharm Exec Europe) will be available as a monthly digital e-zine, a fortnightly e-newsletter and online with a new, improved, up-to-the-minute website. These new platforms enable us to penetrate the market as never before, providing daily news updates; targeted, niche-driven content; and pod and vodcasts profiling the key personalities and exploring the latest trends in the business of pharma. The new format enables us to broaden our coverage of key issues effecting the market, employing rich media tools to highlight the news and features and to adapt to the ways in which our readers now demand to consume their media. This new enhanced service will allow the flow of interactivity between readers and provide real multi-media functionality, through desk top screen, audio and video as well as clicking the print button. Unique product Pharm Exec Europe is dedicated to serving the information requirements of pharmaceutical business leaders based in 27 countries across Europe. It is an indispensable source of information and analysis for key decision-makers in the European pharmaceutical industry. Superior reach Pharm Exec Europe targets senior professionals in the key business functions within pharma and biopharma companies. The demand for digital has been overwhelming and we will now provide invaluable content to over 15,000 dedicated pharma industry leaders. This is a 100% increase in individual key decision makers from the printed version. Expert editorial Pharm Exec Europe has an established reputation for providing expert opinion on business critical issues, exclusive interviews with high-profile business leaders, as well as high quality analysis of current industry trends and future business management practices. Focusing on the interaction between business management, finance and sales and marketing, Pharm Exec Europe successfully helps Europes pharmaceutical industry leaders make the right decisions for the future of their business. Your advertising message is an important part of the content we provide, giving our readers valuable information about the products and services that will help them meet their objectives in the challenging years ahead. Julian Upton Editor, Pharmaceutical Executive Europe jupton@advanstar.com New initiatives from Pharm Exec Europe Digital E-zine The new Pharm Tech Europe e-zine is now delivered monthly to the inboxes of an anticipated circulation of over 15,000 subscribers in 2008 Our research shows that over 90% of print readers opted to receive our digital content1 E-newsletter Subscribers will now receive the e-newsletter fortnightly, providing up-to-date, bite size industry news and events, corporate strategies, marketing and branding technologies direct to their inboxes. www.pharmexeceurope.com Now packed with more features, including daily news updates, opinion polls, interviews, reports and much more. Bespoke Marketing Opportunities Maximise the effectiveness of your marketing campaigns through a range of tailormade opportunities, including supplements, interactive advertisements, pod and vodcasts and webinars. 1. Editorial and readership survey, July 2007 http://www.pharmexeceurope.com

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Pharmaceutical Executive Europe - 2008 Media Planner

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