Pharmaceutical Executive Europe - 2008 Media Planner - (Page 7)

www.pharmexeceurope.com | +44 208 956 2671 Integrated Marketing Opportunities From January 2008 Pharm Exec Europe will be delivered monthly to the inboxes of 15,000 readers across 27 countries. E-zine – Display advertising From January 2008 Pharm Exec Europe will be delivered monthly to the inboxes of a growing database of readers. By the end of 2008 our reader Monthly circulation is expected for 2008 to exceed 15,000 across more than 27 European countries. Pharm Exec Europe Direct – e-newsletter From January 2008 we are increasing the Fortnigh frequency of the tly highly successful for 2008 e-newsletter to fortnightly. The increased frequency will provide the reader with more up-to-date industry news and will provide you with a platform to deliver targeted, timed marketing messages and campaigns more effectively and frequently to business leaders across Europe. The fortnightly e-newsletter will complement the new monthly digital Pharm Exec Europe e-zine and will serve to maintain a direct dialogue with readers in between issues, delivering bite-size industry headlines, short articles, sponsored company profiles and industry event listings, as well as previewing the e-zine features. Opportunities for advertisers Your campaigns and key messages will have high visibility in the fortnightly e-newsletter. Opportunities available in the e-newsletter include: • Banner Sponsorship (includes a Company Spotlight Entry) • CompanyaSpotlight Entry to (includes web profile up 200 words and URL) 90% of readers specify, authorise or recommend the purchase of products and services.1 Opportunities for advertisers – deliver your messages with greater impact In addition to the traditional page advert, there are a variety of innovative marketing opportunities available. Contact Kevin McGeehan now on +44 (0) 208 956 2671 or John Currid, US Sales, on +1 (440) 554 6594 for more information on e-zine digital opportunities including interactive advertisements and bellybands. • Featured Event or Featured Job Listing • Skyscraper Adverts and Button Adverts and Podcast sponsorships • Vodkey subject area. on Online: www.pharmexeceurope.com New for 2008 is a completely new NEW interactive website. Website Pharm Exec Europe for 2008 readers are already active online users and can now benefit from daily news updates, exclusive online content, online polls, stock prices, webcasts, job vacancies, event listings and industry links. www.pharmexeceurope.com brings the industry to life, allowing pharm executives to experience the brand anytime and anywhere, 24 hours a day. 1 Editorial and Readership Survey, July 2007 http://www.pharmexeceurope.com http://www.pharmexeceurope.com http://www.pharmexeceurope.com

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