Pharmaceutical Executive Europe - February 2008 - (Page 4) 4 From the Editor February 2008 Pharmaceutical Executive Europe Pharmaceutical Executive Advancing business leadership Make Your Move A s you’ll read in the pages that follow, European pharma is still very preoccupied with the EU’s dawn raids on 16 January, Commissioner for competition Neelie Kroes’s little New Year gift to the industry. Kroes’s suspicion that Big Pharma is engaging in anti-competitive behaviour sent shock waves across the industry. The raids constituted a high-profile and some say Draconian move, but what does it actually mean? The arguments that follow range from the cautiously positive — Kroes’s campaign has the interests of patients at heart — to the downright sceptical: that is, this ‘get tough’ attitude is unlikely to actually see any acceleration in the innovation process. Whatever the outcome, we await the EU’s next move with some trepidation. A note on some upcoming Pharm Exec Europe activities: we will be present at the DIA EuroMeeting in Barcelona in March, and I would love to see you if you’re planning to attend. It could provide a perfect opportunity to give me your feedback on the publication’s shift to its new digital platform, and anything else you’d like to talk about. The EuroMeeting is always essential for ‘putting faces to names’ and receiving constructive feedback on the direction and quality of Pharm Exec Europe’s content. Please drop by Stand 165 — I’ll be happy to meet you. Also next month, Pharm Exec Europe’s first White Paper will be available exclusively to subscribers. Taking an in-depth look at how pharma competes in Europe, the paper explores the use of competitive strategies, how to tap into 'open innovation' in Europe, how to acquire in-depth knowledge of markets and how to build successful co-marketing arrangements. Written by our new EAB member Gerhard Symons, the paper will be essential reading for anyone involved in senior decision-making and competitive strategy in pharma. I look forward to letting Julian Upton you know about further White jupton@advanstar.com Papers in the coming months. Pharmaceutical Executive Europe provides industry intelligence so managers in the European pharmaceutical community can advance their business, management and marketing practices to gain competitive advantage. PEE interprets the current and future challenges the industry faces and enables pharmaceutical professionals to overcome them with cost-effective, time-saving solutions. Group Publisher Andy Davies Tel. +44 1244 393 408 adavies@advanstar.com Editorial Director Peter Houston Tel. +44 1244 393 435 dhills@advanstar.com Editor Julian Upton jupton@advanstar.com Associate Editor Victoria Farrell vfarrell@advanstar.com Marketing Manager Sally Carron scarron@advanstar.com Associate Publisher Kevin McGeehan kmcgeehan@advanstar.com Sales Support Claire Rice crice@advanstar.com Graphic Designer Ian Williams iwilliams@advanstar.com Production Director Jo Armstrong jarmstrong@advanstar.com Repro Art Worker Alan James ajames@advanstar.com Advanstar Communications (U.K.) Ltd Managing Director Helen Gardner Corporate Office Advanstar Communications Inc. 7500 Old Oak Boulevard Cleveland OH 44130, USA Advanstar Communications Inc. Chief Executive Officer Joseph Loggia Chief Financial Officer Theodore S. Alpert Chief Marketing Officer Patricia Joseph Executive VP, Corporate Development Eric I. Lisman VP, Treasurer & Controller Shelbie O’Brien VP, Publishing Operations Francis Heid VP, Human Resources Nancy Nugent VP, Chief Technology Officer Rick Treese VP, Marketing & Communications Georgiann Decenzo VP, General Counsel Ward Hewins Subscribe online at www.pharmexeceurope.com Pharmaceutical Executive Europe is free to qualified subscribers in Europe. To apply for a free subscription, or to change your name or address, go to www.pharmexeceurope.com, click on Subscribe, & follow the prompts. To cancel your subscription or to order back issues, please email your request to magazines@superfill.com, putting PEE in the subject line. Please quote your subscription number if you have it Non-qualified readers in Europe Readers outside Europe 1 year (8 issues) £100 £140 2 years (16 issues) £170 £240 Current issue: Back issue: £20 £35 Copyright ©2008. Advanstar Communications (UK) Ltd. All rights reserved. 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Editorial Advisory Board Pharmaceutical Executive Europe’s Editorial Advisory Board (EAB) is a distinguished group of specialists who represent various facets of the pharmaceutical industry. EAB members suggest article subjects relevant to the industry, review article manuscripts, participate in events and answer questions as they arise. CSR Francis P. Crawley Executive Director General, Good Clinical Practice Alliance Biopartnering Gerhard Symons Doctoral Researcher, Taneka Business School, Imperial College, London Branding Rebecca Robins Global Marketing Director, Interbrand Wood Healthcare Business/Marketing Steve Mackenzie-Lawrie Consultant, SML Associates Executive/Strategy David Barratt Managing Director, Lowe Azure, Lowe Fusion and ICC Europe Medical Education Peter George CEO, Penn Pharmaceutical Services Business/Marketing Keith Allan Head of Global Product Advocacy, Novartis Pharma Clinical Trials Nathan Waller Director, Account Management, PAREXEL International Supply Chain Julian Mount Senior Director, Head of European Trade, Pfizer Outsourcing Andy Parrett European Outsource Manager, Mundipharma Research Ltd http://www.pharmexeceurope.com
Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Europe - February 2008 Pharmaceutical Executive Europe - February 2008 Contents From the Editor News and Analysis Brussels Report Calendar R&D: Innovation - Learning to Share Drug Launch - The Preparation Game Q&A - Getting a Head Start Regulatory Compliance - Credible Compliance Clinical Trials - Establishing Trials in China The Mix - Relevant ROI Comment - Taming the Trader Last Word - Under the Microscope Pharmaceutical Executive Europe - February 2008 Pharmaceutical Executive Europe - February 2008 - Pharmaceutical Executive Europe - February 2008 (Page 1) Pharmaceutical Executive Europe - February 2008 - Pharmaceutical Executive Europe - February 2008 (Page 2) Pharmaceutical Executive Europe - February 2008 - Contents (Page 3) Pharmaceutical Executive Europe - February 2008 - From the Editor (Page 4) Pharmaceutical Executive Europe - February 2008 - From the Editor (Page 5) Pharmaceutical Executive Europe - February 2008 - News and Analysis (Page 6) Pharmaceutical Executive Europe - February 2008 - News and Analysis (Page 7) Pharmaceutical Executive Europe - February 2008 - Brussels Report (Page 8) Pharmaceutical Executive Europe - February 2008 - Brussels Report (Page 9) Pharmaceutical Executive Europe - February 2008 - Calendar (Page 10) Pharmaceutical Executive Europe - February 2008 - R&D: Innovation - Learning to Share (Page 11) Pharmaceutical Executive Europe - February 2008 - R&D: Innovation - Learning to Share (Page 12) Pharmaceutical Executive Europe - February 2008 - R&D: Innovation - Learning to Share (Page 13) Pharmaceutical Executive Europe - February 2008 - R&D: Innovation - Learning to Share (Page 14) Pharmaceutical Executive Europe - February 2008 - R&D: Innovation - Learning to Share (Page 15) Pharmaceutical Executive Europe - February 2008 - Drug Launch - The Preparation Game (Page 16) Pharmaceutical Executive Europe - February 2008 - Drug Launch - The Preparation Game (Page 17) Pharmaceutical Executive Europe - February 2008 - Drug Launch - The Preparation Game (Page 18) Pharmaceutical Executive Europe - February 2008 - Drug Launch - The Preparation Game (Page 19) Pharmaceutical Executive Europe - February 2008 - Q&A - Getting a Head Start (Page 20) Pharmaceutical Executive Europe - February 2008 - Q&A - Getting a Head Start (Page 21) Pharmaceutical Executive Europe - February 2008 - Regulatory Compliance - Credible Compliance (Page 22) Pharmaceutical Executive Europe - February 2008 - Regulatory Compliance - Credible Compliance (Page 23) Pharmaceutical Executive Europe - February 2008 - Clinical Trials - Establishing Trials in China (Page 24) Pharmaceutical Executive Europe - February 2008 - Clinical Trials - Establishing Trials in China (Page 25) Pharmaceutical Executive Europe - February 2008 - Clinical Trials - Establishing Trials in China (Page 26) Pharmaceutical Executive Europe - February 2008 - Clinical Trials - Establishing Trials in China (Page 27) Pharmaceutical Executive Europe - February 2008 - The Mix - Relevant ROI (Page 28) Pharmaceutical Executive Europe - February 2008 - The Mix - Relevant ROI (Page 29) Pharmaceutical Executive Europe - February 2008 - The Mix - Relevant ROI (Page 30) Pharmaceutical Executive Europe - February 2008 - The Mix - Relevant ROI (Page 31) Pharmaceutical Executive Europe - February 2008 - Comment - Taming the Trader (Page 32) Pharmaceutical Executive Europe - February 2008 - Last Word - Under the Microscope (Page 33)
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