Pharmaceutical Executive Europe - March 2008 - (Page 3)
Pharmaceutical Executive Europe March 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Executive Search The Next Wave of Pharma Talent Julian Upton As we move away from the Big Pharma model, the hunt for high-level execs has intensified. page 12 Executive Search International The New World Order Julian Upton With the increasing globalisation of pharma, are the established industry power bases shifting? page 15 Marketing and Healthcare Policy Share of Voice to Share of Care Peter Albiez and Thomas Hennlich The new emphasis on cost-effectiveness in the German market is changing marketing techniques. page 18 Event Review Notes on a Meeting George Laszlo This year’s DIA EuroMeeting presented plenty of food for thought on IT-related issues. page 21 Special Report The Malta Story Victoria Farrell This Mediterranean archipelago offers a unique combination of advantages for EU companies. page 24 The Mix Motivation Across Borders John Sullivan Devising and implementing truly multinational incentives schemes for your sales force. page 26 Regulars From the Editor Going Forward News and Analysis Brussels Report Calendar 4 6 8 10 26 30 The Mix No GUTs, No Global Stephen Dunn A consistent but flexible brand plan can optimise revenues across a product’s life cycle. page 27 Last Word Green is Good Graham Davy Your recycling policy can improve business practices as well as boosting your CSR credentials. page 30 The Mix Last Word
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - March 2008