Pharmaceutical Executive Europe - April 2008 - (Page 28) WHITE PAPER FREE WHITE PAPER Subscribe NOW to Pharm Exec Europe’s online magazine and receive our first White Paper FREE! Written by EAB member Gerhard Symons, the paper will be essential reading for anyone involved in senior decision-making and competitive strategy in pharma. The first White Paper takes an in-depth look at how pharma competes in Europe and explores: ■ ■ the use of competitive strategies how to tap into 'open innovation' in Europe ■ how to acquire in-depth knowledge of markets and how to build successful co-marketing arrangements. Look out for more White Papers exclusive to Pharm Exec Europe in 2008 Subscribe now at: www.pharmexeceurope.com/subscribe For more information about the White Papers visit www.pharmexeceurope.com/whitepapers http://www.pharmexeceurope.com/subscribe http://www.pharmexeceurope.com/subscribe http://www.pharmexeceurope.com/whitepapers
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