Pharmaceutical Executive Europe - April 2008 - (Page 9) You Can’t Get the Right Results, If You Are Using the Wrong Tool. Local Call Assessment Tools Won’t Drive Global Brand Success. That’s Why TNS Healthcare Introduces DetailMedTM— the First Consistent Measure of Sales Effectiveness across Countries, Categories and Brands. Every job requires the right tool to get the right solution. You wouldn’t use a paper umbrella to keep you dry in a rainstorm. So why assess global call effectiveness with local measures? Now, TNS Healthcare introduces the first detail assessment tool for global brands— NEW DetailMed. With DetailMed, you have globally consistent metrics for evaluating call quality across countries, categories and products. With DetailMed, you can see where reps are “on” or “off” message— and measure the impact on prescribing intent. Evaluate call quality vs. competitors. Determine brand awareness and usage. Understand brand commitment. And more. All delivered through an easy to use, regularly updated, on-line dashboard. Plus, DetailMed lets you track your brands continuously—with the real-time speed that keeps you ahead of even the most dynamic market. Finally, you have the right measurement tool to drive the right sales results—domestically and around the world. To learn more, contact David Owen at +44 (0) 1372 825825 or David.Owen@tns-global.com. TNS Healthcare. Proven to Optimize Your Business Performance.
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