Pharmaceutical Executive Europe - October 2008 - (Page 9)

BioFutures The gift that keeps on giving In 2007 AIPM updated their marketing code of practice, based on internationally-accepted standards, but with a distinct Russian flavour. In contrast to the UK code, which prohibits giving ‘items for the personal benefit of health professionals’ (Clause 18.2, p. 29 Supplementary Information, 2008), the Russian code is more obliging.1 Presents and souvenirs unrelated to medical activity can be given to health care professionals on no less than four occasions a year: birthdays, New Year’s Day, International Women’s Day (March 8), and Day of the Medical Worker (date unknown). Bona fide promotional aids in the UK cannot exceed £6 — but personal gifts to the value of £10 can be given in Russia. Giving ~700000 doctors2 in Russia gifts costing £40 per year would cost £28m — surely pocket change for the average Muscovite billionaire, in spite of the credit crunch? the proliferation of corruption in the healthcare system. Despite unbridled corruption in the system, the healthcare workers with whom I spent time were unquestionably dedicated to their practice, to their profession, and above all, to their patients. The incongruous extremes found in Russia have been oft commented upon; however, few authors have captured the contradictory essence of life in Russia as well as Gorkii, who wrote in his autobiography that “[l]ife is always surprising us — not by its rich, seething layer of bestial refuse — but by the bright, healthy and creative human powers of goodness that are for ever forcing their way up through it.” Innovative solutions. Global capabilities. Catalent Pharma Solutions offers a continuum of services to support pharmaceutical product development, drug delivery, manufacturing and packaging. We have the expertise and global resources to accelerate your product’s speed to market—with unmatched service and support. Catalent is well positioned to serve you wherever you do business. Contact us today. Notes 1. AIPM (2007) Code Clause 3.8.5, pp.17-18. 2. Assuming that gifts on March 8 to male doctors will be given to a suitable recipient, and assuming that birthdays do not fall on one of the three specified dates! For more information, contact us at +1 866 720 3148, email us at sales@catalent.com, or visit www.catalent.com © 2008 Catalent Pharma Solutions 10 Strategy Brian Smith on the best company culture thinking 12 Executive Recruitment ‘Downshifting’ can be a good move for the ambitious 15 Executive Recruitment The value of recruiting experts on an as needed basis 19 Meet unmet needs Natalie Douglas on named patient programmes http://www.catalent.com http://www.catalent.com

Table of Contents Feed for the Digital Edition of Pharmaceutical Executive Europe - October 2008

Pharmaceutical Executive Europe - October 2008 Contents News and Analysis Calendar BioFutures Strategy Fundamentals Executive Recruitment: Small Company, Big Career Executive Recruitment: Instant Pharma Named Patient Programmes Executive Review: Turkey

Pharmaceutical Executive Europe - October 2008

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