Pharmaceutical Technology Europe 2008 Media Planner - (Page 5) www.ptemagazine.com | +44 (0)1244 393419 Why advertising with PTE works PTE is a highly effective advertising tool as it is the most frequently produced pharmaceutical publication with the highest quantity of subscribers Cost-effective – largest audited circulation plus cheapest per 1,000 European subscribers! Publication Pharmaceutical Technology Europe Manufacturing Chemist Pharmaceutical Engineering European Pharmaceutical Manufacturing Audit Bureau BPA ABC BPA Not audited European Circulation 18000 6156 5130 12134 2007 Rate card price for a full page 4c advert $7800 $4202 $5260 $6314 Cost per 1,000 European Subscribers $433 $700 $1025 $520 Circulation figures are not independently audited. The figures are the Publishers own statement, August 2007 Figures converted from Sterling to Dollars using the Exchange rate of 2.0426, August 2007. the purchase of services, equipment or 73 % recommend, specify, or authorisesupplies PTE readers have purchasing power1 With readers planning to purchase across the whole spectrum of R&D and manufacturing products/services over the next 12 months, you are guaranteed an audience for your message. 1 % of respondents planning to purchase over the next 12 months Laboratory & Analytical Equipment 48% Processing/ Manufacturing 47% Raw Materials 41% Compliance & Validation/ QA/QC 32% Packaging 27% Outsourced Services 25% Clean Rooms & Contamination Control 21% Process Automation & Control 20% Drug Delivery 14% “We worked with Pharmaceutical Technology Europe magazine to produce a supplement, published to their European circulation. After only 2 months we received a magnificent response from clients old and new, indicating that the supplement had increased our profile and reinforced our place in this competitive market. Our clients have confirmed that the supplement had been a real talking point in the industry and we look forward to working with PTE magazine again in the future.” Sue Shufflebotham-Devereaux Business Development Director BOVIS LEND LEASE TECHNOLOGY GROUP Readers are very responsive to advertising1 % of respondents who have taken direct action after reading an advertisement in PTE 64% 27% 23% 48% have visited an advertiser’s website have contacted a company directly using telephone, fax or email have authorised, recommended or influenced the purchase of a product/service have referred a colleague to the advert 1 Editorial & Readership Survey, July 2007 ye a r s 20 Celebrating http://www.ptemagazine.com
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