Pharmaceutical Technology Europe 2008 Media Planner - (Page 8) print | online | digital interactive | email | directories Powerful brand As the voice of the European pharmaceutical manufacturing industry, PTE is constantly working to bring essential industry news and developments direct to the reader in the quickest, most efficient manner using a variety of communication channels. As such, PTE is much MORE than a magazine and offers a range of unmissable opportunities for advertisers to engage with senior pharmaceutical executives. PTE Update The highly successful e-newsletter helps to maintain a direct dialogue with readers in between issues, delivering bitesize industry headlines, sponsored product profiles and industry event listings, as well as previewing the next issue of the magazine. • The Update is distributed to over 13,0002 PTE magazine subscribers PLUS a bonus circulation (constantly growing) of those who subscribe to receive the newsletter via our website. If generating direct response is your top priority then sponsoring or advertising on the Update is ideal. Because the Update circulation is dynamic and have no geographic boundaries, your message will reach more than just our European magazine subscribers. Unique open rates for the e-newsletter range between 30–45%. Sponsoring an issue of the Update includes your banner advert and URL. Profile your product in ‘Featured Products and Services’ Submit 200–250 words, a URL link and two product images (optional). A URL link to the preferred page of your website and 2 product images will also be hosted by us. Profile your conference or exhibition in ‘Featured Events’ Submit 60 words and your website/conference brochure URL. Banner, Skyscraper or Button advert positions also available. PTE Focus NEW for 2008 In addition to the monthly PTE e-Update, new for 2008 is PTE Focus. This provides readers with key information on 4 speciality areas of the life science industry on a monthly basis: • • Biopharmaceutical Outsourcing • Validation • Packaging Each speciality area will have its own monthly newsletter containing unique editorial content and detailed information on future events. In addition the PTE website will also host PTE Focus sub-sections which will deliver focused speciality features, provides bite-size industry headlines, sponsored product profiles and industry events. PTE Focus speciality newsletters will be distributed to over 13,0002 PTE magazine subscribers PLUS a constantly growing bonus circulation of pharmaceutical professionals who subscribe to receive the newsletter via our website. How PTE Focus benefits you? • Exclusive sponsorship of one key speciality area for the entire duration of 2008 allowing you to truly associate yourself with your chosen field You are guaranteed to be sole advertiser of all 12 PTE Focus newsletters in your speciality area As exclusive sponsor you will receive a dedicated sponsor page on the PTE website with all references of your company hotlinked to your dedicated sponsor page Unique open rates on newsletters ranging between 30-40% Benefits to advertisers • • • • • Opportunities for advertisers • • • Contact Richard Hodson rhodson@advanstar.com for more information about our sponsorship packages • • For further details contact Mark Goodrich on t. +44 (0)1244 393130 or email mgoodrich@advanstar.com ye a r s 20 Celebrating 2 Publishers own data
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