Advancing Philanthropy - July/August 2010 - 21
By Paul lagasse and Mary ellen Collins
If some of the very popular sessions at the recent AFP International Conference on Fundraising—“How Tweet It Is! Mastering Social Media for Fundraising Success”; “Online Strategies, Tools and Trade Secrets”; “Fundraising in the Blogosphere”; “The Next Big Thing: Camera Phone Fundraising”; “Understanding the Impact of Cell Phones, Gen X and Gen Y on Annual Giving”; and “Yeah, Yup, Right On—Getting the Younger Donor to Say ‘Yes’ to Your Nonprofit”—are any indication, fundraisers are feeling the pressure to learn the new technologies as soon as possible. Good idea. After all, today’s teens and young adults are the most connected generation. Some 75 percent of 12–17-year-olds own cell phones, up from 45 percent in 2004, according to the study Teens and Mobile Phones from the Pew Research Center. Seventy-two percent of all teens, or 88 percent of teen cell phone users, are text messagers. One in three teens sends more than 100 text messages a day, or 3,000 texts a month. Millennials (adults ages 18 to 29) equally embrace all things digital. The study Millennials: Confident, Connected and Open to Change by the Pew Research Center, February 2010, shows that Millennials are more likely to have their own social networking profiles, post video of themselves online and use cell phones to send text messages than are older Americans (Gen X, baby boomers and the silent generation).
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Ad va nc ing Phila nthrop y