Advancing Philanthropy - Spring 2015 - (Page 3) SPRING 2015 Contents Departments 4 President's Report A Unique Role in Philanthropy 6 Worth a Look 16 Ethics Protecting Your Greatest Asset 36 Research Study a Lot-and Raise More! 40 Gift Planning Personalized Philanthropy 44 Communications COVER IMAGE: I-WORKS/AMANAIMAGESRF/GETTY IMAGES Cover 18 A New Perspective Nonprofits are turning their attention to strategies for rebuilding and even growing their operational capacities, and, fortunately, grantmaker support for capacity building remains strong. To earn that support, however, a nonprofit needs to be able to convince funders that it will use those funds wisely. Feature Integrate Your Philanthropic Communications 48 Your Career A Different Career Trajectory 51 Best Bets Direct-Mail Solutions for Small Shops Doing It All 54 What's Working Restructuring for the Future 56 Technology Overcoming Database Demons 59 Prospect Development Prospect Research: Building a Strategic Focus 62 Management Happy Campers? 65 Public Policy Want to Meet With Members of Congress? 67 Fundraisers Without Borders Capacity Building for Fundraising Organizations in Mainland China 69 AP Resources Your Fundraising Resource Marketplace 70 One More Thing 72 One-on-One Joy C. McKee, CFRE, ACFRE 26 Assess and Evaluate How comprehensive assessments of fundraising capacity yield much more than improved fund-development efforts Spring 2015 / www.afpnet.org Advancing Philanthropy 3 http://www.afpnet.org Table of Contents for the Digital Edition of Advancing Philanthropy - Spring 2015 Contents Advancing Philanthropy - Spring 2015 http://www.nxtbook.com/nxtbooks/afp/ap_2018spring http://www.nxtbook.com/nxtbooks/afp/ap_2018winter http://www.nxtbook.com/nxtbooks/afp/ap_2017fall http://www.nxtbook.com/nxtbooks/afp/ap_2017summer http://www.nxtbook.com/nxtbooks/afp/ap_2017spring http://www.nxtbook.com/nxtbooks/afp/ap_2017winter http://www.nxtbook.com/nxtbooks/afp/ap_2016fall http://www.nxtbook.com/nxtbooks/afp/ap_2016summer http://www.nxtbook.com/nxtbooks/afp/ap_2016spring http://www.nxtbook.com/nxtbooks/afp/ap_2016winter http://www.nxtbook.com/nxtbooks/afp/ap_2015fall http://www.nxtbook.com/nxtbooks/afp/ap_2015summer http://www.nxtbook.com/nxtbooks/afp/ap_2015spring http://www.nxtbook.com/nxtbooks/afp/ap_2015winter http://www.nxtbook.com/nxtbooks/afp/ap_2014fall http://www.nxtbook.com/nxtbooks/afp/ap_2014summer http://www.nxtbook.com/nxtbooks/afp/ap_2014spring http://www.nxtbook.com/nxtbooks/afp/ap_2014winter http://www.nxtbook.com/nxtbooks/afp/ap_2013fall http://www.nxtbook.com/nxtbooks/afp/ap_2013summer http://www.nxtbook.com/nxtbooks/afp/ap_2013spring http://www.nxtbook.com/nxtbooks/afp/ap_2013winter http://www.nxtbook.com/nxtbooks/afp/ap_20121112 http://www.nxtbook.com/nxtbooks/afp/ap_20120910 http://www.nxtbook.com/nxtbooks/afp/ap_20120708 http://www.nxtbook.com/nxtbooks/afp/ap_20120506 http://www.nxtbook.com/nxtbooks/afp/ap_20120304 http://www.nxtbook.com/nxtbooks/afp/ap_20120102 http://www.nxtbook.com/nxtbooks/afp/ap_20111112 http://www.nxtbook.com/nxtbooks/afp/ap_20110910 http://www.nxtbook.com/nxtbooks/afp/ap_20110708 http://www.nxtbook.com/nxtbooks/afp/ap_20110506 http://www.nxtbook.com/nxtbooks/afp/ap_20110304 http://www.nxtbook.com/nxtbooks/afp/ap_20110102 http://www.nxtbook.com/nxtbooks/afp/ap_20101112 http://www.nxtbook.com/nxtbooks/afp/ap_20100910 http://www.nxtbook.com/nxtbooks/afp/ap_20100708 http://www.nxtbook.com/nxtbooks/afp/ap_20100506 http://www.nxtbook.com/nxtbooks/afp/ap_20100304 http://www.nxtbook.com/nxtbooks/afp/ap_20100102 http://www.nxtbook.com/nxtbooks/afp/ap_20091112 http://www.nxtbook.com/nxtbooks/afp/ap_20090910 http://www.nxtbook.com/nxtbooks/afp/ap_20090708 http://www.nxtbook.com/nxtbooks/afp/ap_20090506 http://www.nxtbook.com/nxtbooks/afp/ap_20090304 http://www.nxtbook.com/nxtbooks/afp/ap_20090102 http://www.nxtbook.com/nxtbooks/afp/ap_20081112 http://www.nxtbook.com/nxtbooks/afp/ap_20080910 http://www.nxtbook.com/nxtbooks/afp/ap_20080708 http://www.nxtbook.com/nxtbooks/afp/ap_20080506 http://www.nxtbook.com/nxtbooks/afp/ap_20080304 http://www.nxtbook.com/nxtbooks/afp/ap_20080102 http://www.nxtbook.com/nxtbooks/afp/ap_20071112 http://www.nxtbook.com/nxtbooks/afp/ap_200710 http://www.nxtbookMEDIA.com