American Gas Sales Book - Intro
The American Gas Association’s new interactive digital magazine format offers exciting options to promote your brand, create more & better sales leads, and engage customers on a deeper level. American Gas now offers both print and digital editions of its award-winning publication. By expanding to digital delivery for a portion of the overall circulation, American Gas can now increase its reach and capture a wider audience in a more environmentally friendly manner, serve readers in exciting new ways here and abroad, and offer advertisers more value and several new cost-effective marketing solutions. The dynamic blend of American Gas’s print and digital magazines offers advertising partners a most potent marketing punch that results in a sum that’s greater than its individual parts and presents efficient new opportunities to connect with the natural gas utility industry’s most active buyers. What’s more, American Gas advertisers now get greater value with both print and digital edition ads (including active links) for the same affordable rates! American Gas’s cutting-edge digital editions also afford advertisers the unique opportunity to optimize their marketing, branding and sales messaging with optional video, audio, flash, instant lead collection, custom surveys, and other interactive features side-by-side with American Gas’s award-winning editorial and design package that readers have come to love. An overview of these new digital advertising enhancements is enclosed. When compared to basic web site advertising, opening and browsing a digital magazine represents a deeper commitment on the part of the reader than simply visiting a web page alone. Where web site browsers nibble at snacks of content, the digital edition is more like consuming the main course dinner—with dessert! Digital edition readers are more immersed and engaged with advertisers’ brands as American Gas guides them through interactive, rich-media content. Advertisers can now cost-effectively create a vibrant brand experience for their customers and prospects while positively impacting sales performance.