Catalog of Programs 2006-2008, Volume 2

A411 Advertising Case Studies ART2010 History of Popular Culture Advertising has been around for a long time. A successful advertising campaign can make a product or organization. If an ad campaign is unsuccessful the cost associated with it can be devastating. In this course, students will look at advertising campaigns that worked and a few that didn’t. Learning from others successes and failures is a major part of achieving success in this industry. Prerequisite: FND155. 3 credits A412 Public Relations and Promotion The development of computer games and other forms of popular entertainment owe much to American myths, icons, heroes, and institutions as represented in American popular culture from the late 19th century to the present. Students examine the history of these art forms through examination of popular novels, films, radio programs, songs, and television. 4 credits ART3010 American Art History A comprehensive overview of the history of art in America from prior to Colonization through the present. This course offers a comparative perspective to solve assigned studio problem. Prerequisite: ENG1010 and any art level 1000 or 2000 course. 4 credits ART3020 Survey of Architecture This course surveys American architecture from the 18th century to the present, examining visual, historic, and social significance. Emphasis is placed on construction detail and technique as well as measurement and engineering analysis. Prerequisite: ENG1010 and any art level 1000 or 2000 course. 4 credits ART3030 Theories of Modernism and BIO1010 Biology Students will learn real, everyday analogies about concepts in biology. Topics discussed will include the following: beginnings of life, genetics, evolution, living plants, animals, humans, ecosystems, and our planet and its special needs. 4 credits BIO2010 Nutrition This course centers on an explanation of the basic principles of nutrition and their relationship to health. The structure, functions, and sources of nutrients - including proteins, carbohydrates, fats, vitamins, minerals, and water - are discussed. Current issues in nutrition are reviewed, including dietary guidelines, energy balance, vitamin supplements, and food fads. 4 credits BUS106 Business Communications This course examines the historical development of public relations, showing the principles, methods, and means of influencing public opinion. Prerequisite: A312. 3 credits A421 Brand Strategy Although good brands are easy to identify, they are hard to create. This course addresses the factors which make a brand successful, and then approaches the factors - like price pressure, fragmented markets and media and proliferating competition - that businesses must control to build a strong, successful brand. Prerequisite: A221. 3 credits A431 Senior Project In this course, students select an area from Online Marketing Research to research for their graduate project. The emphasis is on quantitative and qualitative research, project scheduling, presentation methods, and qualitative results. Students will prepare, present and defend a graduate project suitable for a professional audience. Prerequisite: 165 credits in the Advertising program. 3 credits A433 Global Business Perspectives This course offers an analysis of world markets, consumer behaviors, advertising, foreign environments, and the marketing management required to meet the demands of dynamic global markets. The problems of foreign competition, diminishing US market share and the US economy’s interdependence with world markets will be the focus of this course. In addition, different foreign market entry strategies will be analyzed. Prerequisite: FND152. 3 credits ART1020 History of Art in Early Civilization This course is a history of art from Prehistoric/Tribal through the Baroque periods. The concepts, artists, works, and styles of the periods will be studied through the use of textbooks, slides, videos and projects. 4 credits ART1030 Survey of Modern & Contemporary Art This course will apply effective business communication and letter writing, utilizing persuasion, control of tone, creativity, brevity and clarity in communicating a message. 3 credits C121 Character & Object Animation In this course students will design and draw characters or objects for animation using line to accurately delineate the form. Students will learn appropriate proportion and form for an animated character or object. Course assignments include gesture drawing, action poses, turnarounds and the creation of 3D characters or objects. Students will animate their characters and objects through the use of flip books and/or stop motion animation. 3 credits C122 Life Drawing & Gesture Continuing to develop the various forms from the previous drawing courses, students will focus on depicting gesture and motion, capturing the essence of movement and form in space. Students will incorporate the use of color and correct lighting in their compositions. 3 credits C123 Life Drawing for Animation Postmodernism This course is a comparative analysis of concepts important to the distinction between modernism and postmodernism. Through an examination of form and content distinguishable in works of various disciplines, students will critically evaluate artistic language that is expressive of modern and postmodern ideologies. This course primarily examines the visual arts (as painting, time-based media, and architecture) and will secondarily utilize non-visual texts (as literature and drama) for supportive analysis. Prerequisites: ART1020 or 1030, and ENG1010. 4 credits ART4010 African American Art An introduction to the historical and social forces that shaped the works of American artists of African ancestry from the Colonial period to the present. The course will examine the roots, styles, content and aesthetics of African American art. Prerequisite: Any art level 2000 or 3000 course. 4 credits ART4020 Latin American Art Achievements and issues in painting, architecture, sculpture, and other arts in Latin America from the Colonial era to the present. Prerequisite: Any art level 2000 or 3000 course. 4 credits In this course students will continue to develop the use of basic understructure for animation. Proportion will be stressed as well as the refinement of body joints, hands, feet and head. Prerequisite: C131. 3 credits C130 History of Animation This course is an historical survey of traditional animation. Students learn to identify various types of animation. The illusion of artistic animation is analyzed and executed through exercises. This course also involves discussions of new developments and future trends in the industry, analysis of major sectors of the industry and the career opportunities within them. 3 credits This course is a history of art from Neoclassicism to contemporary art. Concepts, artists, works and styles of the periods will be studied through the use of textbooks, slides, videos and projects. 4 credits 51

Table of Contents Feed for the Digital Edition of Catalog of Programs 2006-2008, Volume 2

Catalog of Programs 2006-2008, Volume 2 Welcome Mission Statement Advertising Culinary Arts Digital Design Digital Media Production Entertainment Design Fashion & Retail Management Game Art & Design Graphic Design Hotel & Restaurant Management Industrial Design Interior Design Media Arts & Animation Photography Residential Planning Video Production Visual Effects & Motion Graphics Web Design Web Design & Interactive Media General Education Course Descriptions Faculty Biographies Program Advisory Committee Members Administration Licensing, Accreditation and Memberships Admissions Information 2007-2008 Scholarships General Information and Policies Academic Calendar Index

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