Catalog of Programs 2006-2008, Volume 2

FND131 Introduction to Audio A study of the principles of sound reproduction and digital recording. Students are introduced to sound characteristics, microphone types and usage, basic acoustical principles, basic sound design objectives, audio file types and principles of operation and production. Students will also be exposed to the basics of conventional analog tape recording for the purpose of digital archiving. 3 credits FND132 Fundamentals of the Internet The increasing use of the Internet and the advent of the World Wide Web have created a growing market for individuals who can integrate aesthetic design principles coupled with Web page scripting skills. Students will create World Wide Web pages utilizing HTML, the basic scripting language of all Web documents, in addition to many of the other effects and extension scripts available for that medium. 3 credits FND133 Digital Imaging for Multimedia and FND151 Consumer Behavior FND252 Human Resource Management This course examines the cultural, social, and individual variables involved in consumer behavior. It also reviews how they are incorporated into buyer decision processes and marketing practices. Prerequisite: FND155. 3 credits FND152 Fundamentals of Business In this course, students are introduced to the fundamentals of business. Macroeconomics, labor relations, time management, human resources management, and basic marketing principles are covered. 3 credits FND153 Fundamentals of Marketing This course is designed to provide an overview and foundation for all facets of human resource management. Topics will include job design, labor relations, recruitment, selection and development of employees, compensation administration, employee appraisal, and government regulations involved with equal employment opportunity, affirmative action, accommodations, Fair Labor Standards Act, and workplace safety. The strategic aspect of human resource management will be explored in depth. 3 credits FRM110 Introduction to Retailing Students will be introduced to all major retailing topics involving both large and small retailers, brick and mortar retailers and their combinations, and direct marketers. Topics to be discussed will include consumer behavior, information systems, store locations, operations, human resource management, customer communications, computerization, and integrating and controlling the retail strategy in the twentyfirst century. Careers in retailing will also be discussed. 3 credits FRM111 Fashion History I This course presents the current intricacies of marketing, including product production, selling and marketing concepts; marketing-mix factors; decision-making on product distribution; purchasing processes; market segmentation and competition; and environmental forces. 3 credits FND154 Fundamentals of Accounting Web This course is designed to explore techniques for preparing graphics and type for screen display. Topics discussed include resolution, bit depth, color modes, anti-aliasing, channel operations and masks. Prerequisite: CPU101. 3 credits This course introduces the nature and purpose of accounting, presents the accounting cycle, and explains how to prepare accounting statements. 3 credits FND155 Fundamentals of Advertising FND134 Photography An introductory-level class that explores the principles of photography as well as the utilization of photography as a means of documenting design projects and portfolio pieces. This course covers the basic principles for lighting, setup and shooting with 35mm camera. Students will photograph both two-dimensional and threedimensional objects. Students will be taught basic principles of using a video camcorder. 3 credits FND150 Sales and Persuasive Techniques Study of traditional and progressive marketing and advertising procedures used in a wide variety of media. Students will learn how the marketing industry functions in our economy and society, and the job opportunities available in this dynamic field. Creative techniques and strategies will be used to design an effective marketing plan. 3 credits FND250 Intellectual Property Law Students study the development of clothing from the earliest time to the Renaissance and the silhouette reflected through the eyes of the designer. 3 credits FRM120 Fashion Drawing The goal of this course is to provide fashion drawing experience to Fashion & Retail Management students. The students will experiment with different media and techniques. This will enable the student to express fashion ideas in a professional way. 3 credits FRM121 Fashion History II An in-depth continuation of Fashion History I, from the Renaissance to Modern. Prerequisite: FRM111. 3 credits FRM130 Retail Math Intellectual Property Law provides an in-depth exploration of competitive business practices with emphasis on the protection of intellectual property, including copyright, trademark, business and service marks. 3 credits FND251 E-Commerce This course will introduce the student to the unique theory and tactics of advertising and marketing on the Internet. The student will research actual advertising and marketing campaigns employing the Internet as a media vehicle. Class lectures will include the theories of advertising and marketing, target markets, demographics, media buying and customer tracking. 3 credits An understanding of the sales process and the steps to sell a product or service is essential to a student who works in any area of business. Selling is an essential skill for the sales function of a business, but is also part of the job for many other employees. This course focuses on the essential skills and knowledge one needs to effect a sale, as well as the ways that the sales pitch can be focused to solve customer problems. This course also covers persuasive communication techniques in the area of advertising. Areas covered include the fields of logic and psychology. Among the topics to be covered are the framing effect, emotional hot buttons, masss appeal, snob appeal, subliminal messages, and the band wagon effect. Maslow’s hierarchy of needs, emotional reactions and how to acheive them and the various types of media that could be used to achieve the appropriate desired response are also covered. 3 credits This course provides an understanding of the various financial tools used by retailers to evaluate performance. Students calculate, analyze and interpret financial concepts associated with accounting from a merchandising perspective. Prerequisite: MTH1010. 3 credits FRM210 Sales and Event Promotion This course is a workshop in which students design and prepare a sales and promotion package. The instructor acts as a facilitator and guide to ensure that upon completion of this course students will have thoroughly explored the process of crafting a marketing and sales promotion that is carefully targeted and positioned to reach the goal of generating sales. 3 credits 59

Table of Contents Feed for the Digital Edition of Catalog of Programs 2006-2008, Volume 2

Catalog of Programs 2006-2008, Volume 2 Welcome Mission Statement Advertising Culinary Arts Digital Design Digital Media Production Entertainment Design Fashion & Retail Management Game Art & Design Graphic Design Hotel & Restaurant Management Industrial Design Interior Design Media Arts & Animation Photography Residential Planning Video Production Visual Effects & Motion Graphics Web Design Web Design & Interactive Media General Education Course Descriptions Faculty Biographies Program Advisory Committee Members Administration Licensing, Accreditation and Memberships Admissions Information 2007-2008 Scholarships General Information and Policies Academic Calendar Index

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.