Catalog of Programs 2006-2008, Volume 2

FRM440 Case Studies in Fashion & Retail Students will review a variety of retail management business cases which bring theory to life. This course will encapsulate different topics and industries in the fashion and retail global economy. Prerequisite: 150 credits in the Fashion & Retail Management program. 3 credits FS101 Freshman Studies G133 Digital Image Manipulation This course is designed to explore photo retouching, image manipulation and the creation of original artwork using computers and appropriate software. Compositing, color adjustment and effects through the use of filters will be stressed. Prerequisite: CPU101. 3 credits G135 Graphic Symbolism Students will be oriented to policy and procedures of The Art Institute of Pittsburgh. This course will give students the skills needed to succeed at the college level. Students will be encouraged to develop an attitude of curiosity and inquisitiveness, a capacity for perspective and comparison, and an ability to think rationally and contextually. Credits in this course will not satisfy any degree requirements. G120 Life Drawing This course examines the importance of graphic symbolism in design. Logos and other symbolic images will be examined in historic and contemporary contexts. Graphic elements, simplified imagery and abstract shapes as well as typography will be utilized to create individual logo designs and images. Prerequisites: FND111, FND112. 3 credits G210 Mixed Media G224 Design Principles This course will concentrate on utilizing design principles and theories in problem solving, focusing on the importance of layout composition. Emphasis will be on the process of design development from roughs to comprehensives, layout, and the use of grid systems for multi-component layouts. Critical analysis will be applied through the usage of type and layout to create clear, communicative design. Prerequisite: FND112. 3 credits G225 Design Marketing The role of marketing in design will be the focus of this course. An analysis of concepts, consumer needs, target audiences, strategy and company vision will be the basis for developing advertising and other business communication applications. Prerequisites: ENG1010, G121. 3 credits G230 Digital Illustration Students will produce computer-generated compositions as related to the advertising, design and illustration fields. Prerequisite: CPU101. 3 credits G231 Corporate Identity The role of design in a corporate identity program will be the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a structured corporate image system including logo design and other business communication applications. Prerequisite: G212. 3 credits G310 Dimensional Design Students will draw from live models and examine the anatomy, proportion, surface planes and movement of the human form. Beginning with basic gesture drawings, the student will progress to sketching detailed figure representations. The student will explore the relationship of muscle structure, skeletal structure, light and shadow, movement and form in the tangible representation of a three-dimensional object on a two-dimensional plane. Prerequisites: FND110, FND113. 3 credits G121 Concept Development This course explores the basic aspects of drawing and painting as related to illustration. The application of various media and techniques is emphasized while developing a series of illustrative studies. Prerequisites: FND110. 3 credits G211 Advanced Typography This course will explore printed communication and the use of typography as an exclusive element of design. The course will focus on the development of marketable, original and creative problem-solving solutions with an emphasis on professional presentation techniques. Prerequisite: G131. 3 credits G212 Electronic Design This course will emphasize the conceptualization processes of art and design in solving given problems. The student will use creative problemsolving and research techniques, specifically, problem identification, analysis, brainstorming and idea refinement. Portfolio-quality projects will be produced throughout the course of the term. 3 credits G130 Painting Students study in-depth development of painting and various painting techniques. Emphasis will be placed on the application of value and tonal studies using a variety of wet and dry media. Prerequisites: FND111, FND112, G120. 3 credits G131 Typography This course is an introduction to the history of the evolution and application of typography for the perception of meaning, intention and personality of the written word. 3 credits G132 History and Analysis of Design This course will explore various means of indicating, placing and manipulating visual elements in page design, systematically developing strong and creative layout solutions by means of cumulative, conceptual design process. The ability to effectively integrate photographs, illustrations, display and type will be developed using page composition software. Prerequisites: CPU101, FND112. 3 credits G223 Digital Image Manipulation II Students will explore 3-dimensional designs and processes, and how they relate to advertising design. Familiarization with materials, processes and procedures of 3D design and the requirements necessary to scale, and construct various dimensional pieces. Prerequisites: G131, G223. 3 credits G311 Art Direction This course is designed to enhance further the skills acquired in previous image manipulation and technology-based classes. Emphasis will be placed on advanced applications and the identification of the best solution for an assigned task. Integration of programs to achieve a required product will also be emphasized. Prerequisite: G133. 3 credits This course will examine the role of the art director in producing multi-faceted design projects. Exercises will train students in coordinating creative efforts from concept to finished product. A team environment is emphasized and aims to acquaint the students with the necessity of leadership ability, communication and negotiating skills. Prerequisites: G121, FND112. 3 credits G312 Design and Technology A study of the art movements that have structured the field of graphic design covering political, social and economic influences and the analysis of contemporary design and design trends. Prerequisite: FND112. 3 credits This course will utilize computer applications interfacing the graphic and applied arts. Students will produce contemporary advertising and graphic design portfolio projects. Emphasis will be placed on creative concepts, good typography usage, image manipulation and presentation techniques. Prerequisite: G230. 3 credits 61

Table of Contents Feed for the Digital Edition of Catalog of Programs 2006-2008, Volume 2

Catalog of Programs 2006-2008, Volume 2 Welcome Mission Statement Advertising Culinary Arts Digital Design Digital Media Production Entertainment Design Fashion & Retail Management Game Art & Design Graphic Design Hotel & Restaurant Management Industrial Design Interior Design Media Arts & Animation Photography Residential Planning Video Production Visual Effects & Motion Graphics Web Design Web Design & Interactive Media General Education Course Descriptions Faculty Biographies Program Advisory Committee Members Administration Licensing, Accreditation and Memberships Admissions Information 2007-2008 Scholarships General Information and Policies Academic Calendar Index

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