Catalog of Programs 2006-2008, Volume 2

ADVERTISING BACHELOR OF SCIENCE DEGREE MTH4010 Applied Calculus MTH4100 Applied Statistics PHY1010 Physics PHY2010 Optics PHY2020 Acoustics PHY3010 Concepts in Modern Physics The Bachelor of Science degree in Advertising at The Art Institute of Pittsburgh offers a unique combination of courses in the business of advertising, including marketing, principles of marketing research, organizational behavior, media and strategic planning, sales, brand strategy, public relations and promotion and financial management. In concert with these are course offerings traditionally from the graphic design world, including concept development, typography, drawing and perspective, storyboarding and color theory. Students in the Advertising degree program apply practical concepts gleaned from case studies in a variety of areas such as branding, online marketing, strategic management and account planning, and are taught by experienced instructors working in businesses or advertising agencies in sales management, web design and editing, account management and media planning. Advertising program graduates will frequently act as liaisons for client and creative teams, conveying key industry trends and metrics in effective visual language. The Advertising program receives invaluable input from its Program Advisory Board whose volunteer members are ad agency presidents and business owners, marketing consultants and multimedia designers, nonprofit managers and executive directors. Advertising program graduates will learn a unique skill set for entry-level career positions in a broad range of industries and specialties, including: account service, public relations, brand management, corporate marketing, entertainment and the arts, and human relations and marketing research. All courses in the Advertising program are also available online. The Mission of the Advertising Bachelor of Science degree program at The Art Institutes is to prepare graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Graduates are prepared to grow their careers from entry-level positions in the advertising field through the practice of lifelong learning. ART1020 ART1030 ART2010 ART3010 ART3020 ART3030 ART4010 ART4020 PHI2100 PHI2200 PHI3010 SPN1010 SPN2100 SPN3100 Humanities Electives History of Art in Early Civilization Survey of Modern & Contemporary Art History of Popular Culture American Art History Survey of Architecture Theories of Modernism and Postmodernism African American Art Latin American Art Aesthetics Logic Applied Ethics Elementary Spanish Intermediate Spanish Conversational Spanish Social Science Electives HIS1010 US History I HIS1020 US History II HIS2500 Western Civilization I HIS2510 Western Civilization II HIS2520 US History Since 1945 HIS3010 Pittsburgh in History HIS3020 Women in History HIS3030 World War II Europe HIS3040 History of Sports in American Society PS1010 Introduction to American Politics PSY2100 Cross-Cultural Psychology PSY3010 Cognitive Psychology PSY3020 Theories of Personality PSY4010 Organizational Psychology SOC1010 Introduction to Sociology PROGRAM CORE COURSES Fundamentals of Advertising Color Theory Fundamentals of Media Communication Bachelor’s Degree Program Requirements Requirements for Bachelor of Science degree (180 quarter credits required) 36 months in length as a full-time student GENERAL EDUCATION The following 8 courses will be taken in this program. An additional 7 electives will be chosen from the general education elective lists in consultation with an advisor. Refer to the General Education section for requirements and the necessary distribution of elective choices. ENG1010 FS101 ENG1020 MTH1010 COM1010 ECO1010 PHI1010 Ethics PSY1010 Introduction to Psychology COM3010 Advanced Communications GENERAL EDUCATION ELECTIVES English Electives ENG2500 World Literature ENG2510 American Literature ENG3010 Creative Writing I - Poetry ENG3020 Creative Writing II - Fiction ENG4010 Children’s Literature ENG4020 Women’s Literature ENG4030 Special Topics in Writing Science/Math Electives BIO1010 Biology BIO2010 Nutrition CHM1010 Chemistry MTH2010 College Math II MTH3010 Applied Trigonometry Composition & Language Freshman Studies Composition & Language II College Math Speech Economics FND155 FND111 FND114 CPU101 A121 FND112 FND133 A131 FND151 G131 FND122 A210 FND152 A212 G121 A221 A222 A234 FND132 A231 A232 Computer Literacy Creative and Strategic Planning Fundamentals of Design Digital Imaging for Multimedia & Web Sales Consumer Behavior Typography Drawing & Perspective Writing Advertising Copy Fundamentals of Business Persuasive Techniques Concept Development Brand Marketing Principles of Marketing Research Production Planning for Electronic Media Fundamentals of the Internet Online Marketing Research Business Communications 9

Table of Contents Feed for the Digital Edition of Catalog of Programs 2006-2008, Volume 2

Catalog of Programs 2006-2008, Volume 2 Welcome Mission Statement Advertising Culinary Arts Digital Design Digital Media Production Entertainment Design Fashion & Retail Management Game Art & Design Graphic Design Hotel & Restaurant Management Industrial Design Interior Design Media Arts & Animation Photography Residential Planning Video Production Visual Effects & Motion Graphics Web Design Web Design & Interactive Media General Education Course Descriptions Faculty Biographies Program Advisory Committee Members Administration Licensing, Accreditation and Memberships Admissions Information 2007-2008 Scholarships General Information and Policies Academic Calendar Index

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