Palm - Spring 2008 - (Page 6) freshmen effused, “I have found that I can go to parties and drink very little alcohol, if any at all, and still have a blast and meet a lot of people. On top of that, I remember all the fun I had and the people that I met.” Another said, “I felt like the course spoke to me.” Busteed believes that part of AlcoholEdu’s popularity is based on its preach-free zone. The course does not present an opinion on underage drinking. But moral neutrality explains only part of the draw. “The big evolution has been AT O PA L M SPRING 2008 in the personalized elements that we have continually made more and more personal over the years,” said Busteed. Each student can customize his course. One option even allows a student to choose which virtual course guide he interacts with. It doesn’t take any research to understand that a cute girl delivering information will keep a fraternity guy’s attention, even if it is a virtual cute girl. Seventy-seven percent of ATOs who have taken the course report that it was at least “somewhat helpful.” Within that group, 32 percent think the course was “pretty helpful” with another 8 percent saying it was “very helpful.” 69.5 percent found the course to be at least “somewhat interesting” with 77 percent saying they would recommend AlcoholEdu to others. THE COURSE IS POPULAR BUT DOES IT WORK? “AlcoholEdu is the Cadillac of alcohol education,” said Larry Wiese, executive director of Kappa 6 Alpha Order. “This is the anchor of our alcohol education and our students respond to it.” KA adds to the momentum by offering chapter financial incentives for 100 percent of all freshmen taking the course. The other leg of the Lexington Triad, Sigma Nu, joins KA and ATO in utilizing AlcoholEdu. All three groups are also leading the way in innovative risk management and liability insurance reforms. “We can only get so much alcohol education time from our students,” said Wynn Smiley, chief executive officer of the National
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