American Oil and Gas Reporter - April 2018 - 25

Shaping
Tomorrow's
Technology

HOUSTON-If we are honest with ourselves, before 2015, few of

us in the C-suite gave a hoot about either the threat or the

tantalizing potential of so-called "disruptive" technologies in oil and
gas. We were blowing down the road, pedal to the metal, the sun
on our faces, and a cloud of dust rooster-tailing behind us.
Right up until we collectively drove off the cliff.

After the crash, nothing was the same. Suddenly, we

understood we couldn't keep doing things the way we had before,
with minimal attention to efficiency and cost. We realized, too,
that incremental improvement would never save us. Chief

executives grabbed the steering wheel and started driving a
different direction at high speed.

"We have to disrupt ourselves," says Tim Dove, chief executive

officer of Pioneer Natural Resources. "That is why transformation
must be driven from the top down."

Of course, change is risky. How does an inherently

conservative industry disrupt itself without shooting itself in the

proverbial foot? We have to think outside the lease lines, move in
different circles, dance with different partners.

I believe energy is entering a new era. We are facing a moment

like we did at the dawn of the shale revolution, when a disruptive
model from the Barnett irrevocably altered the landscape.

By John W. Gibson
APRIL 2018 25



American Oil and Gas Reporter - April 2018

Table of Contents for the Digital Edition of American Oil and Gas Reporter - April 2018

Contents
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