AOPA Pilot Magazine - September 2011 - 96

world attract a lot of attention too. For example, a video about the quirky CriCri tiny twin-engine airplane has garnered tens of thousands of plays. Aerial curiosities in general play well. A segment about the Terrafugia “roadable airplane” (flying car) trails the CriCri only slightly in plays. Back live New video segments are posted weekly, with some of them coming from interviews and packages created at major aviation shows, such as Sun ’n Fun, EAA AirVenture, and AOPA Summit. AOPA Live webcasts live from those venues,

bringing the shows right to your screen no matter where you are. Ever desiring to improve the quality of the viewer experience, Morningstar hired a professional anchor for AOPA Summit 2010 in Long Beach, California, and moved to a continuous broadcast format instead of webcasting individual segments live as they occurred. The change to a Today show format that includes news segments, live interviews on the set, and packages from the field stretched the resources of the AOPA Live crews, but made for a more engaging viewer experience. Maycay Beeler, a professional news

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anchor and television reporter who also happens to be an active flight instructor, brought a lot of credibility to the reporting and rave reviews from viewers. The format continued at Sun ’n Fun this year and AirVenture. Beeler will be back at the anchor desk for AOPA Summit September 22 through 24, webcasting live each day from the exhibit-hall floor in Hartford, Connecticut. Like what you see or have a question? Join the conversation. You’ll be able to post chat and questions right on the AOPA Live screen via Facebook. Hartfordbased United Technologies Corporation is a major sponsor of AOPA Live this year, having made a significant contribution to AOPA to assure the success of the project and keep it moving forward. Coming up next AOPA Live as seen today is only the beginning of the association’s plan to leverage video as a means of communicating with members. Expect an announcement in the next few months that lays out a plan for an allnew approach to showcasing the many video segments already produced and a means to create even more content. With more content and a more packaged approach, expect AOPA Live to become available in some new and exciting ways. “Communication is at the heart of AOPA’s mission and AOPA Live has become an integral part of our communication efforts,” said Fuller. “Live broadcasts have immediacy not available in other media, and they let you hear from decision makers in their own words, making AOPA Live the perfect complement to our other offerings. Through AOPA Live we can bring you to events you may not be able to attend in person. We believe in the value of delivering informative, educational, and entertaining content to the aviation community, and AOPA Live is one more tool to help us do that.” As they say on TV, stay tuned.

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If you are joining us for AOPA Summit this September 22 through 24, be a member of our AOPA Live audience. But if you can’t join us in Hartford, Connecticut, join the fun online with streaming video daily 10 a.m. until 1 p.m. Eastern time. www.aopa.org/summit

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AOPA Pilot Magazine - September 2011

Table of Contents for the Digital Edition of AOPA Pilot Magazine - September 2011